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Willo

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Robotic oral care device

New York City, United StatesFounded 2014Health Tech & Medtech
Valuation $25–50M Last recorded · 2019
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Willo

Willo formerly known as Prodonti, is a pioneering company focused on revolutionizing oral health for children by eliminating common brushing mistakes and frustrations. The company operates in the oral hygiene market, specifically targeting parents and children who seek effective and hassle-free dental care solutions. Willo's core product is a fully automated toothbrush designed for kids, featuring 34,000 automated bristles that provide comprehensive coverage and superior plaque removal, even in hard-to-reach areas. The toothbrush uses advanced technology to manage the entire brushing process, ensuring consistent and effective cleaning every time. Willo's business model is centered around selling these high-tech toothbrushes directly to consumers through their website and other retail channels. The company generates revenue through the sale of the toothbrush units and potentially through subscription services for replacement brush heads and liquid fluoride toothpaste. By leveraging decades of experience in oral health, along with cutting-edge engineering and design, Willo aims to foster independence in children while providing exceptional dental care at the touch of a button. The product is clinically tested and evaluated to ensure it meets high standards of efficacy and safety. Keywords: automated toothbrush, kids' oral health, plaque removal, dental hygiene, innovative technology, oral care, child independence, fluoride toothpaste, clinically tested, hassle-free brushing.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
New York City, United States
Sector
Health Tech & Medtech

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A1 investor entered at this stage

  • Incite
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Willo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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