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Will Bank
Fintech · São Paulo, Brazil · Founded 2017
Digital bank that offers a variety of services and benefits to its customers MoreLess
Will Bank is a digital bank based in Brazil that offers a range of financial services. It operates in the fintech sector, serving a broad spectrum of clients, from individuals to small businesses. The bank's services are entirely free, with no charges for annual fees or other services, which sets it apart from traditional banking institutions.
Will Bank's business model is customer-centric, focusing on providing a seamless and convenient banking experience. It offers a variety of services that simplify daily financial tasks, including a digital account, online shopping security, and a separate space for saving money. The bank also provides a virtual card that can be managed through the app, just like a physical card, but with added benefits for online purchases.
The bank operates 24/7, with a team available to chat with customers at any time. This constant availability enhances the customer experience, making banking more accessible and less stressful.
Will Bank also offers exclusive discounts at various stores for its customers, adding value to its services. It has seen significant growth, with over 2.2 million customers and over 7.5 billion in transactions in the last year.
The bank also provides financial advice through its blog, covering topics like how to use the PIX instant payment system, hidden expenses that could be affecting your budget, and financial management for freelancers.
In summary, Will Bank is a customer-focused digital bank that offers a range of free services, operates 24/7, and provides financial advice to its customers.
Keywords: Digital Bank, Brazil, Fintech, Free Services, Customer-Centric, Online Shopping Security, Virtual Card, 24/7 Availability, Financial Advice, Exclusive Discounts.
Company overview
Will Bank company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- São Paulo, Brazil
- Employees
- 879
- Open positions
- None listed
- Dealroom signal
- 62.9
Valuation & funding
Will Bank funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2024 | $0 | — | Banco Master | ↗ |
| LATE VC✓Equity / VC | Jul 2021 | $44M | $177M | XP Investimentos · Atmos Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $497M | 0% | 776 |
| 2025 | $497M | 0% | 1,299 |
| 2024 | $497M | 0% | 1,299 |
| 2023 | $497M | +1117.1% | 1,244 |
| 2022 | $41M | 0% | 1,289 |
| 2021 | $41M | 0% | — |
| 2020 | $41M | — | — |
Growth signals
Will Bank website traffic
Latest recorded traffic for Will Bank is 3.5M monthly website visits, down 49.3% over the last three months. Will Bank's team declined 32.3% over the past year.
Comparisons
Will Bank compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Will Bank's talent
Source: Dealroom Talent Intelligence.
Investors
3 investors on Will Bank's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Will Bank has talent and traffic
team presence
In the news
Latest news about Will Bank
Recent press, funding announcements, and product moves mentioning Will Bank — open to read from the original sources.
Market sentiment
What the market is saying about Will Bank
An AI-synthesized read of the highest-engagement posts about Will Bank on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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