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Will Bank
Digital bank that offers a variety of services and benefits to its customers
About Will Bank
Will Bank is a digital bank based in Brazil that offers a range of financial services. It operates in the fintech sector, serving a broad spectrum of clients, from individuals to small businesses. The bank's services are entirely free, with no charges for annual fees or other services, which sets it apart from traditional banking institutions.
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Will Bank's business model is customer-centric, focusing on providing a seamless and convenient banking experience. It offers a variety of services that simplify daily financial tasks, including a digital account, online shopping security, and a separate space for saving money. The bank also provides a virtual card that can be managed through the app, just like a physical card, but with added benefits for online purchases.
The bank operates 24/7, with a team available to chat with customers at any time. This constant availability enhances the customer experience, making banking more accessible and less stressful.
Will Bank also offers exclusive discounts at various stores for its customers, adding value to its services. It has seen significant growth, with over 2.2 million customers and over 7.5 billion in transactions in the last year.
The bank also provides financial advice through its blog, covering topics like how to use the PIX instant payment system, hidden expenses that could be affecting your budget, and financial management for freelancers.
In summary, Will Bank is a customer-focused digital bank that offers a range of free services, operates 24/7, and provides financial advice to its customers.
At a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- São Paulo, Brazil
- Employees
- 879
- Open positions
- None listed
- Dealroom signal
- 62.9/100
- Industry
- Fintech
- Sub-industry
- Banking
- Sector
- Fintech, Bank, Challenger Bank, Digital Bank, Credit Card, financial inclusion
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2024 | $0 | — | Banco Master | ↗ |
| LATE VC✓Equity / VC | Jul 2021 | $44M | $177M | XP Investimentos · Atmos Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Will Bank is 3.5M monthly website visits, down 49.3% over the last three months. Will Bank's team declined 32.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later2 investors entered at this stage
XP Investimentos
Atmos Capital
Other known investors1 additional known investor
Banco Master
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Will Bank on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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