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Neo Financial

Fintech · Calgary, Canada · Founded 2019

Providing digital banking, rewards credit cards, savings, investing, and mortgages via partner banks MoreLess

Neo Financial is a Canadian fintech company revolutionizing how Canadians manage their finances. Founded by the co-founders of SkipTheDishes, Neo Financial aims to provide a smarter financial experience for all Canadians. The company operates in the financial services market, offering a range of products including credit cards, savings accounts, investment options, and mortgage services.

Neo Financial primarily serves individual consumers across Canada, although its mortgage services are currently licensed in Alberta, Ontario, British Columbia, and Newfoundland and Labrador, with plans to expand nationwide. The company also caters to businesses through its Neo for Business program, which helps merchants grow by offering rewards and payment processing solutions.

The business model of Neo Financial is built around providing no-fee financial products with attractive rewards. For instance, the Neo Card offers instant cashback and access to over 7,000 loyalty programs, making it a compelling choice for consumers looking to maximize their spending power. The company makes money through interest rates on credit card balances, which range from 19.99% to 24.99% for purchases and 21.99% to 26.99% for cash advances. Additionally, Neo Financial earns revenue from merchant partnerships and transaction fees.

Neo Financial has gained significant traction, evidenced by a funding round that valued the startup at over $1 billion as of May 2022. The company is focused on challenging legacy financial institutions by offering innovative, user-friendly financial products that meet the needs of modern consumers.

In summary, Neo Financial is a forward-thinking fintech company dedicated to transforming the financial landscape for Canadians through innovative, no-fee financial products and rewarding customer experiences.

Keywords: fintech, credit cards, savings, investments, mortgages, rewards, no-fee, cashback, Canada, financial services.

Valuation $100–500M
Revenue $50–100M
Headcount 1–2k
Total funding $500M–1B
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Neo Financial and the history behind them.

Talent graph

Neo Financial's talent

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Employees mapped 1,034 incl. 10 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

30 investors on Neo Financial's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Province of Manitoba
Series A 15 investors entered at this stage
Valar Ventures
Inovia Capital
Afore Capital
Thomvest Ventures
Maple VC
Tobias Lütke
District Ventures
FJ Labs
Greenoaks Capital Partners
Altos Ventures
Breyer Capital
Golden Ventures
Global Digital Assets
Ghaf Capital Partners
Digital Strategies
Series B+ 14 investors entered at this stage
ATB Financial
Knollwood Investment Advisory
Blank Ventures
Tribe Capital
Gaingels
Mike Wessinger
Stewart Butterfield
David Baszucki
Northleaf
SANDSTONE Asset Management
Alberta Investment Management
Plaza Ventures
SAF Group
BMO Capital Markets

Global footprint

Where Neo Financial has talent and traffic

Workforce by country
13 countries with
team presence
🇨🇦 Canada96.4%
🇺🇸 United States0.8%
🇮🇳 India0.5%
🇯🇲 Jamaica0.4%
🇧🇷 Brazil0.4%
Top 5 of 13 shown
Web traffic by country
1.1M monthly visits
across markets
🇨🇦 Canada90.5%
🇺🇸 United States3.7%
🇹🇭 Thailand1.6%
🇬🇧 United Kingdom0.4%
🇳🇬 Nigeria0.3%
Top 5 markets shown

Market sentiment

What the market is saying about Neo Financial

An AI-synthesized read of the highest-engagement posts about Neo Financial on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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