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White Label Loyalty

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We are the Future of Loyalty - API-first, event-based loyalty platform for data-driven customer loyalty

Leeds, United KingdomFounded 2015Other B2B Software
Valuation $50–100M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for White Label Loyalty and the history behind them.

About White Label Loyalty

White Label Loyalty, founded in 2015, specializes in providing a cutting-edge cloud-based loyalty platform designed to help businesses understand, engage, and retain their customers. The company serves a diverse range of clients, from small businesses to globally recognized brands, operating in various markets worldwide. Headquartered in Leeds with additional offices in Bangalore and Poznan, White Label Loyalty leverages its flexible API SDK to deliver customized loyalty and marketing solutions. The business model revolves around offering a subscription-based service, where clients pay for access to the platform and its features. Revenue is generated through these subscriptions, as well as potential add-on services and customizations. The platform is designed to be highly adaptable, allowing businesses to integrate it seamlessly into their existing systems and tailor it to their specific needs. White Label Loyalty's team comprises experts in software development, marketing, and business development, ensuring a comprehensive approach to client success.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Leeds, United Kingdom
Employees
28
Open positions
None listed
Dealroom signal
61.9/100
Industry
Enterprise Software
Sector
Other B2B Software, 4YFN 2023, 4YFN 2022, 4YFN
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC May 2025 $15M $60M Spectral Capital ↗
SUPPORT PROGRAM✓Other financing Sep 2021 $0 — Tech Nation —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

White Label Loyalty website traffic

Latest recorded traffic for White Label Loyalty is 20K monthly website visits, up 66.7% over the last three months. White Label Loyalty's team declined 9.7% over the past year.

Latest monthly visits20K 3-month web change+66.7% 1-year team growth-9.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Spectral Capital

Other known investors1 additional known investor

  • Tech Nation
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇬🇧 United Kingdom60.9%
🇮🇳 India17.4%
🇺🇸 United States4.3%
🇸🇪 Sweden4.3%
🇮🇹 Italy4.3%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about White Label Loyalty on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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