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White Label Loyalty
We are the Future of Loyalty - API-first, event-based loyalty platform for data-driven customer loyalty
About White Label Loyalty
White Label Loyalty, founded in 2015, specializes in providing a cutting-edge cloud-based loyalty platform designed to help businesses understand, engage, and retain their customers. The company serves a diverse range of clients, from small businesses to globally recognized brands, operating in various markets worldwide. Headquartered in Leeds with additional offices in Bangalore and Poznan, White Label Loyalty leverages its flexible API SDK to deliver customized loyalty and marketing solutions. The business model revolves around offering a subscription-based service, where clients pay for access to the platform and its features. Revenue is generated through these subscriptions, as well as potential add-on services and customizations. The platform is designed to be highly adaptable, allowing businesses to integrate it seamlessly into their existing systems and tailor it to their specific needs. White Label Loyalty's team comprises experts in software development, marketing, and business development, ensuring a comprehensive approach to client success.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | May 2025 | $15M | $60M | Spectral Capital | ↗ |
| SUPPORT PROGRAM✓Other financing | Sep 2021 | $0 | — | Tech Nation | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for White Label Loyalty is 20K monthly website visits, up 66.7% over the last three months. White Label Loyalty's team declined 9.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Spectral Capital
Other known investors1 additional known investor
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about White Label Loyalty on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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