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Whatslly

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Connecting WhatsApp & Salesforce - Whatslly

Tel Aviv-Yafo, IsraelFounded 2019Other B2B Software
Valuation $0–100M Latest valuation · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Whatslly and the history behind them.

About Whatslly

Originally founded as Whatslly in 2019 by Israeli entrepreneur Yanir Calisar and Brazilian Deborah Palacios Wanzo, the company rebranded to Tuvis in 2022 to reflect its expanded vision. The founders, who initially collaborated remotely during the pandemic, identified a critical disconnect between modern communication practices and traditional enterprise software. Calisar, serving as CEO, and Palacios Wanzo saw that sales teams were increasingly using personal messaging apps like WhatsApp to engage with clients, but this activity was happening outside of corporate CRM systems, creating data silos and compliance risks.

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Tuvis addresses this challenge by providing a platform that integrates popular messaging applications, including WhatsApp and iMessage, directly with leading CRM systems such as Salesforce and Microsoft Dynamics 365. This integration allows sales and customer service teams to manage client interactions, update records, create tasks, and access customer history without leaving their messaging app's interface. The company primarily serves enterprise clients across more than 35 countries, with notable customers like Telefônica, Petrobras, BTG Pactual, and XP Investimentos. Its business model is based on an annual subscription fee determined by the number of user seats.

The core of the Tuvis offering consists of three main solutions: a flagship product for seamless CRM integration, and two additional solutions focused on security and compliance. Using AI, the platform monitors and archives all messages to ensure adherence to regulatory standards, prevent data leaks, and provide management with full visibility into customer interactions. This not only boosts team productivity by reducing manual data entry but also enhances security and provides actionable insights from communication data. A significant milestone for the company was securing an $11 million seed funding round in late 2021, led by Zeev Ventures and Base Partners, to fuel its global expansion and product development.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Tel Aviv-Yafo, Israel
Employees
51
Open positions
None listed
Dealroom signal
54.9/100
Industry
Enterprise Software
Sector
Other B2B Software
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Whatslly.

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDOther financing Nov 2021 $11M $44M Sergio Fogel · GTMFund · Base Partners · Zeev Ventures
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
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Growth signals

Whatslly website traffic

Latest recorded traffic for Whatslly is 490 monthly website visits, down 44.3% over the last three months. Whatslly's team grew 27.5% over the past year.

Latest monthly visits490 3-month web change-44.3% 1-year team growth+27.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇧🇷 Brazil75%
🇮🇱 Israel17.5%
🇺🇸 United States2.5%
🇦🇷 Argentina2.5%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Whatslly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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