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Sitoo

Fintech · Stockholm, Sweden · Founded 2004

Sitoo is a cloud-based POS system for Enterprise Retailers used by retailers with stores in Europe, U.S. and Australia MoreLess

Sitoo is a cloud-native unified commerce platform anchored by a point of sale (POS) for global fashion and lifestyle retailers.

The company enables retailers to unify all physical stores and online sales channels, providing a seamless omnichannel shopping experience. By integrating in-store and e-commerce operations, Sitoo helps retailers to streamline their processes, manage inventory effectively, and gain a holistic view of their customers.

The platform is designed to be scalable and serves a range of clients from small and medium-sized enterprises to large enterprise-level retailers. The business model is based on providing a comprehensive solution that includes back-office functionalities for reporting and administration, which can be integrated with other business systems like Fortnox.

Keywords: unified commerce, point of sale, retail technology, fashion retail, lifestyle retail, omnichannel, cloud-native, inventory management, customer experience, e-commerce

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sitoo and the history behind them.

Talent graph

Sitoo's talent

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Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on Sitoo's cap table

Sourced from Dealroom's funding and investor records.

Series A 2 investors entered at this stage
Jonas Engwall
Peter Dahlberg
Series B+ 1 investor entered at this stage
Verdane Capital

Global footprint

Where Sitoo has talent and traffic

Workforce by country
🇸🇪 Sweden · Stockholm HQ
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Market sentiment

What the market is saying about Sitoo

An AI-synthesized read of the highest-engagement posts about Sitoo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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