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COMPANY PROFILE

Whatnot

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Interactive auctions and live-commerce platform connecting sellers and buyers

Marina del Rey, United StatesFounded 2019eCommerce & Marketplaces
Valuation $10–50B Last recorded · 2026
Revenue $500M–1B Latest reported FY
Headcount 1–2k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Whatnot and the history behind them.

At a glance

Founded
2019
Headquarters
Marina del Rey, United States
Sector
eCommerce & Marketplaces
Power Law
Decacorn$10B+ valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
News Whatnot raises $545M Series G at $20B valuation, defying AI-focused market Aug 7, 2026 News Whatnot nears $1B in revenue as scrutiny over live-shopping spending grows Aug 5, 2026 News Whatnot in talks to nearly double valuation to $20B Jul 30, 2026 Market map Creator Economy companies

Investors

30 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A4 investors entered at this stage

Series B and later20 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

37% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Talent

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Employees mapped 1,991 incl. 38 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 18 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
21 countries with
team presence
🇺🇸 United States82.3%
🇬🇧 United Kingdom5.2%
🇵🇱 Poland3.3%
🇮🇪 Ireland3.3%
🇨🇦 Canada1.6%
Top 5 of 21 shown
Web traffic by country
21M monthly visits
across markets
🇺🇸 United States85.1%
🇬🇧 United Kingdom3.5%
🇫🇷 France2.8%
🇩🇪 Germany1.2%
🇦🇺 Australia1.2%
Top 5 markets shown

Patents

Estimated portfolio value
$293k

9 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Whatnot on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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