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WellTheory
Health Tech & Medtech · Austin, United States · Founded 2020
Provides autoimmune care combining community, lifestyle interventions, and personalized insights from health data into a supportive membership experience MoreLess
WellTheory is a health and wellness startup that provides evidence-based nutrition and lifestyle coaching, primarily targeting individuals with autoimmune conditions. The company operates in the burgeoning health and wellness market, leveraging the increasing consumer interest in personalized healthcare and wellness solutions.
WellTheory's unique selling proposition lies in its empathetic approach to care. The company's care team consists of individuals who themselves have autoimmune conditions, enabling them to understand and relate to the clients' experiences. This empathetic approach is complemented by the company's focus on long-term care plans, which are tailored to the clients' specific needs and evolve as their conditions change.
The company's business model revolves around providing personalized care plans, which include in-depth one-on-one video sessions and unlimited messaging. These services are monetized through a subscription-based model, where clients pay a recurring fee for access to the care plans and the supportive community.
In addition to the coaching services, WellTheory also offers dietary supplements to help clients manage their symptoms. These supplements are another revenue stream for the company, contributing to its overall profitability.
In summary, WellTheory is a health and wellness startup that offers personalized nutrition and lifestyle coaching for individuals with autoimmune conditions. The company differentiates itself through its empathetic approach to care and its focus on long-term, evolving care plans.
Keywords: Health and Wellness, Autoimmune Conditions, Personalized Care, Empathetic Approach, Long-term Care Plans, Nutrition Coaching, Lifestyle Coaching, Subscription-Based Model, Dietary Supplements, Supportive Community.
Company overview
WellTheory company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2020
- Headquarters
- Austin, United States
- Employees
- 68
- Open positions
- 6
- Dealroom signal
- 90.5
Valuation & funding
WellTheory funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2025 | $14M | $56M | BoxGroup · Up2 Opportunity Fund · Accel · Ingeborg Investments | ↗ |
| EARLY VC✓Equity / VC | May 2025 | $5M | $36M | Opal Ventures · BoxGroup · Samsung Next · Accel | ↗ |
| SEED✓Equity / VC | Nov 2022 | $7.2M | $29M | Lux Capital · BoxGroup · Coalition Operators · Accel | ↗ |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3M | 0% | 71 |
| 2025 | $3M | 0% | 47 |
| 2024 | $3M | 0% | 30 |
| 2023 | $3M | +156.4% | 28 |
| 2022 | $1.2M | — | 23 |
Growth signals
WellTheory website traffic
Latest recorded traffic for WellTheory is 36K monthly website visits, down 12.2% over the last three months. WellTheory's team grew 44.7% over the past year.
Hiring
Open positions at WellTheory
Current openings linked to this company in Dealroom.
Comparisons
WellTheory compared with similar companies
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Talent graph
WellTheory's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where WellTheory has talent and traffic
team presence
In the news
Latest news about WellTheory
Recent press, funding announcements, and product moves mentioning WellTheory — open to read from the original sources.
Market sentiment
What the market is saying about WellTheory
An AI-synthesized read of the highest-engagement posts about WellTheory on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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