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WellTheory

Health Tech & Medtech · Austin, United States · Founded 2020

Provides autoimmune care combining community, lifestyle interventions, and personalized insights from health data into a supportive membership experience MoreLess

WellTheory is a health and wellness startup that provides evidence-based nutrition and lifestyle coaching, primarily targeting individuals with autoimmune conditions. The company operates in the burgeoning health and wellness market, leveraging the increasing consumer interest in personalized healthcare and wellness solutions.

WellTheory's unique selling proposition lies in its empathetic approach to care. The company's care team consists of individuals who themselves have autoimmune conditions, enabling them to understand and relate to the clients' experiences. This empathetic approach is complemented by the company's focus on long-term care plans, which are tailored to the clients' specific needs and evolve as their conditions change.

The company's business model revolves around providing personalized care plans, which include in-depth one-on-one video sessions and unlimited messaging. These services are monetized through a subscription-based model, where clients pay a recurring fee for access to the care plans and the supportive community.

In addition to the coaching services, WellTheory also offers dietary supplements to help clients manage their symptoms. These supplements are another revenue stream for the company, contributing to its overall profitability.

In summary, WellTheory is a health and wellness startup that offers personalized nutrition and lifestyle coaching for individuals with autoimmune conditions. The company differentiates itself through its empathetic approach to care and its focus on long-term, evolving care plans.

Keywords: Health and Wellness, Autoimmune Conditions, Personalized Care, Empathetic Approach, Long-term Care Plans, Nutrition Coaching, Lifestyle Coaching, Subscription-Based Model, Dietary Supplements, Supportive Community.

Company overview

WellTheory company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Austin, United States
Employees
68
Open positions
6
Dealroom signal
90.5
client focusb2csub industryHealth Platformbusiness modelMarketplace & ecommerceindustryHealthindustryWellness BeautysectorNutritionsectorHard Tech

Valuation & funding

WellTheory funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Oct 2025 $14M $56M BoxGroup · Up2 Opportunity Fund · Accel · Ingeborg Investments
EARLY VCEquity / VC May 2025 $5M $36M Opal Ventures · BoxGroup · Samsung Next · Accel
SEEDEquity / VC Nov 2022 $7.2M $29M Lux Capital · BoxGroup · Coalition Operators · Accel
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3M 0% 71
2025 $3M 0% 47
2024 $3M 0% 30
2023 $3M +156.4% 28
2022 $1.2M 23
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Growth signals

WellTheory website traffic

Latest recorded traffic for WellTheory is 36K monthly website visits, down 12.2% over the last three months. WellTheory's team grew 44.7% over the past year.

Latest monthly visits36K 3-month web change-12.2% 1-year team growth+44.7%
Monthly website visits46 observations · Oct 2022–Jul 2026
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Comparisons

WellTheory compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

WellTheory's talent

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Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

15 investors on WellTheory's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Series A 8 investors entered at this stage
Opal Ventures
Samsung Next
Up2 Opportunity Fund
OVO Fund
General Catalyst
Ingeborg Investments
7wire Ventures
Leaps by Bayer
Other known 3 additional known investors
Dorm Room Fund
Nucleate
Scribble Ventures

Global footprint

Where WellTheory has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States96.4%
🇿🇦 South Africa1.8%
🇲🇰 North Macedonia1.8%
3 countries shown

In the news

Latest news about WellTheory

Recent press, funding announcements, and product moves mentioning WellTheory — open to read from the original sources.

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Market sentiment

What the market is saying about WellTheory

An AI-synthesized read of the highest-engagement posts about WellTheory on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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