COMPANY PROFILE

WellTheory

Provides autoimmune care combining community, lifestyle interventions, and personalized insights from health data into a supportive membership experience

Atherton, United StatesFounded 2020Health Tech & Medtech

Valuation $50–100M Last recorded · 2025

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About WellTheory

WellTheory is a health and wellness startup that provides evidence-based nutrition and lifestyle coaching, primarily targeting individuals with autoimmune conditions. The company operates in the burgeoning health and wellness market, leveraging the increasing consumer interest in personalized healthcare and wellness solutions.

WellTheory's unique selling proposition lies in its empathetic approach to care. The company's care team consists of individuals who themselves have autoimmune conditions, enabling them to understand and relate to the clients' experiences. This empathetic approach is complemented by the company's focus on long-term care plans, which are tailored to the clients' specific needs and evolve as their conditions change.

The company's business model revolves around providing personalized care plans, which include in-depth one-on-one video sessions and unlimited messaging. These services are monetized through a subscription-based model, where clients pay a recurring fee for access to the care plans and the supportive community.

In addition to the coaching services, WellTheory also offers dietary supplements to help clients manage their symptoms. These supplements are another revenue stream for the company, contributing to its overall profitability.

In summary, WellTheory is a health and wellness startup that offers personalized nutrition and lifestyle coaching for individuals with autoimmune conditions. The company differentiates itself through its empathetic approach to care and its focus on long-term, evolving care plans.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2020
Headquarters: Atherton, United States
Employees: 68
Open positions: 6
Dealroom signal: 90.5/100
Industry: Health, Wellness Beauty
Sub-industry: Health Platform
Sector: Health Tech & Medtech, Nutrition, Hard Tech
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Oct 2025	$14M	$56M	BoxGroup · Up2 Opportunity Fund · Accel · Ingeborg Investments	↗
EARLY VC✓Equity / VC	May 2025	$5M	$36M	Opal Ventures · BoxGroup · Samsung Next · Accel	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

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Growth signals

WellTheory website traffic

Latest recorded traffic for WellTheory is 36K monthly website visits, down 12.2% over the last three months. WellTheory's team grew 44.7% over the past year.

Latest monthly visits36K 3-month web change-12.2% 1-year team growth+44.7%

Monthly website visitsOct 2022–Jul 2026

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Open positions

Openings linked to this company in Dealroom

8 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
LCLink & CommunicationLink & Communication is a company to create a society where everyone in the world can naturally become healthy	Tokyo, Japan	Operational	—	$7M	—
FHForm HealthTelemedical weight loss company that focuses on individuals dealing with obesity	Boston, United States	Operational
LULumenA device and app that measures metabolism and provides daily personalized nutrition based on metabolic data	Tel Aviv-Yafo, Israel	Operational
TITibaHelps you to break the power of the habit at the moment when the habit arises	Copenhagen, Denmark	Closed
NONoomFully-mobile programs prevent/manage/reverse chronic and pre-chronic conditions such as obesity, diabetes and hypertension	New York City, United States	Operational
NUNutriBoxA mobile app for nutritional advices	Manama, Bahrain	Operational
AHAncora HealthA comprehensive predictive prevention health platform	Groningen, Netherlands	Operational
SSSLIMMINGPHONE SLAn application to learn how to eat and keep track of your diet	Haro, Spain	Operational