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WebEngage
Marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users
About WebEngage
WebEngage is a marketing automation platform that helps businesses enhance customer engagement through personalized, cross-channel campaigns. Operating primarily in the SaaS (Software as a Service) market, WebEngage serves a diverse range of clients, including enterprises and mid-sized companies across various industries such as e-commerce, education, and gaming. The platform offers tools for creating automated marketing campaigns that adapt to user behavior in real-time, providing deep insights into engagement strategies. WebEngage's business model is subscription-based, generating revenue through tiered pricing plans that cater to different business needs and scales. The company also emphasizes strong customer support, which is a key differentiator in the competitive landscape. By enabling businesses to design and execute complex marketing journeys with ease, WebEngage helps its clients achieve higher customer retention and conversion rates.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Mumbai, India
- Employees
- 362
- Open positions
- 18
- Dealroom signal
- 63.2/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Analytics, Market Intelligence, Data Analytics, User Behavior, Hard Tech, DT and LS
- Technology
- Deep Tech
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Aug 2022 | $10M | $40M | Shashvat Nakrani · Blume Ventures · Gopal Srinivasan · Sonali Patel | ↗ |
| SERIES B✓Equity / VC | Jun 2022 | $6M | $24M | Singularity Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for WebEngage is 730K monthly website visits, down 3.9% over the last three months. WebEngage's team declined 4.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Rajan Anandan
Nitin Singhal
Series A11 investors entered at this stage
Social Capital
Indian Angel Network
India Quotient
Singularity Ventures
SWC Global
Shashvat Nakrani
Blume Ventures
Gopal Srinivasan- SPSonali Patel
NB Ventures- KKKushal Khandwala
Series B and later1 investor entered at this stage
Blacksoil
Other known investors3 additional known investors
Capillary Technologies
GTI Capital Group
Orios Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about WebEngage on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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