COMPANY PROFILE

Wattpad

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Wattpad is the best place to read and share stories.

Toronto, CanadaFounded 2006Consumer Services

Valuation $500M–1B Latest valuation · 2021

Headcount 2–5k Current team size

Total funding $100–500M Disclosed equity funding

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About Wattpad

Wattpad is a unique digital platform that connects a global community of 90 million readers and writers through storytelling. It operates in the social storytelling market, providing a space where users can create, share, and discover stories. The platform serves a diverse range of clients, including aspiring writers looking to showcase their work and readers seeking new and engaging content.

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Wattpad's business model is multifaceted. It primarily makes money through advertising, premium subscriptions, and content monetization. The platform offers a free version supported by ads, and a premium subscription that provides an ad-free experience and additional features. Additionally, Wattpad monetizes content by partnering with entertainment companies to adapt popular stories into books, movies, and TV series through Wattpad Studios. This not only generates revenue but also provides writers with opportunities to reach broader audiences and achieve commercial success.

Wattpad Books is another revenue stream, where the company publishes popular stories from the platform, bringing them to bookshelves around the world. This initiative supports diverse voices and helps writers transition from digital to traditional publishing.

In summary, Wattpad is a social storytelling platform that connects millions of readers and writers, offering various monetization avenues such as advertising, premium subscriptions, and content adaptation. It operates in the digital content and entertainment market, serving a global audience with a focus on diverse and original storytelling.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2006
Headquarters: Toronto, Canada
Employees: 4,872
Open positions: 5
Dealroom signal: 84.0/100
Industry: Media
Sub-industry: Publishing
Sector: Consumer Services, Content, Social Media, Messaging, Community, App
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Wattpad.

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Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Jan 2021	$600M	$600M	NAVER	—
FundingOther financing	Mar 2019	$0	—	Undisclosed	—

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Growth signals

Wattpad website traffic

Latest recorded traffic for Wattpad is 99M monthly website visits, up 8.8% over the last three months. Wattpad's team grew 72.9% over the past year.

Latest monthly visits99M 3-month web change+8.8% 1-year team growth+72.9%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

[Wattpad] Junior AccountantToronto, Ontario, Canada · Accounting · Sep 2, 2026 [Wattpad] Product Experience DesignerToronto, Ontario, Canada · Design · Sep 2, 2026 Content Moderator - French BilingualEl Segundo, CA · Marketing & Communication · Aug 26, 2026 [Wattpad] Data Engineer - Maternity CoverToronto, Ontario, Canada · Data Science & Engineering · Aug 26, 2026 [Wattpad] Engineering ManagerToronto, Ontario, Canada · Frontend Development · Aug 26, 2026 Content ModeratorEl Segundo, CA · Marketing & Communication · Aug 25, 2026 [Wattpad] Human Resources GeneralistToronto, Ontario, Canada · Human Resources · Aug 23, 2026 Content Moderator - German BilingualEl Segundo, CA · Other · Aug 16, 2026

8 distinct openings shownExplore hiring signals →

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