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Wattbike
Ultimate indoor bike and collects real-time data with scientific accuracy and improve both fitness and cycling technique
About Wattbike
Wattbike is a manufacturer of high-performance indoor cycling equipment and training software, serving elite athletes, fitness enthusiasts, and commercial gyms. The company was founded in 2007 by former world champion rower Ian Wilson, in collaboration with British Cycling, with the goal of creating the ultimate indoor training bike. The first product, the Wattbike Pro/Trainer, launched in 2008 and was endorsed by British Cycling.
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The company's business model centers on selling its premium indoor bikes, such as the Atom, Nucleus, and Pro models, directly to consumers (D2C) and to commercial clients like gyms, professional sports teams, and healthcare providers. Its clients include organizations like the All Blacks, every English Premier League football club, the NFL, NBA, British Army, and healthcare providers like Bupa. Revenue is generated through the sale of this equipment, complemented by the free Wattbike Hub app, which offers training plans, performance tests, and real-time data analysis.
Wattbike’s products are known for their data accuracy (±1-2%) and realistic ride feel, replicating outdoor cycling through a combination of air and magnetic resistance. Key features include patented analysis tools like the Polar View, which provides visual feedback on pedaling technique, and the Pedalling Effectiveness Score to improve efficiency. The bikes connect to the Wattbike Hub and third-party apps like Zwift and TrainerRoad. In April 2024, Interactive Strength Inc. (NASDAQ: TRNR) signed a binding agreement to acquire Wattbike in an all-stock transaction, aiming to create a scaled, international fitness portfolio.
At a glance
- Founded
- 2007
- Headquarters
- West Bridgford, United Kingdom
- Sector
- eCommerce & Marketplaces
- Power Law
- Colt$25–100M revenue
Latest news
Press, funding announcements and product moves mentioning Wattbike.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later2 investors entered at this stage
Piper Private Equity
Praetura Commercial Finance
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
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