W
Warung Pintar
Developing an integrated application to make ordering, tracking and monitoring goods much easier
About Warung Pintar
Warung Pintar is a technology-driven company focused on transforming traditional small retail shops, known as 'warungs', in Indonesia. By leveraging digital tools and partnerships, Warung Pintar aims to address inefficiencies in the supply chain between brands and retailers. The company collaborates with major brands like Coca Cola Amatil Indonesia to create new sales channels, thereby increasing product turnover and market reach. Warung Pintar serves small retailers, often in fragmented and underserved markets, providing them with affordable goods, free delivery services, and flexible payment terms. The business model revolves around enhancing retailer engagement and boosting sales through digital advertising and content programs. Warung Pintar generates revenue by facilitating transactions between brands and retailers, and by offering value-added services such as training and community support. The company also focuses on empowering female entrepreneurs, who contribute significantly to family incomes through their warungs. With a high satisfaction rate and significant time savings for retailers, Warung Pintar is committed to long-term sustainable trade.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Jakarta, Indonesia
- Employees
- 1,342
- Open positions
- None listed
- Dealroom signal
- 84.0/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Ecommerce Solutions
- Sector
- Marketing
- Business model
- SaaS
- Client focus
- b2b, b2c
- Investment activity
- 2 companies, latest Feb 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jan 2022 | $0 | — | SIRCLO | ↗ |
| SERIES B✓Equity / VC | Jul 2021 | $6M | $169M | Vertex Holdings · East Ventures | — |
Growth signals
Latest recorded traffic for Warung Pintar is 510 monthly website visits, up 112.5% over the last three months. Warung Pintar's team grew 60.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
BizzyJakarta, IndonesiaBelanja Alat Kantor, Elektronik, Dapur Harga Murah - Bizzy
$45Mvaluation
LimakiloJakarta, IndonesiaIndonesian agritech startup
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
East Ventures
Digital Garage
Insignia Ventures
SMDV
Pavilion Capital Partners
Vertex Holdings
Series A2 investors entered at this stage
Pavillion Capital
OVO Fund
Other known investors4 additional known investors
SIRCLO
DG Ventures
Vertex Ventures SE Asia & India
Z Venture Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Warung Pintar on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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