Wanwu Store

About Wanwu Store

Wanwu Store (万物), founded in 2015, operates as a specialized e-commerce platform with a dual focus on maternal & child supplies and Everyday Carry (EDC) fidget toys. The company is headquartered in Beijing, China. Wanwu Store secured $20 million in a Series B funding round in August 2019.

The business targets two distinct consumer segments. For young mothers and children, it partners with major clothing brands from over 19 countries to offer a curated selection of fashion products, aiming to streamline the shopping experience for this demographic. Simultaneously, the company has carved out a niche in the EDC market, offering a range of high-end metal fidget toys. These products, such as mechanical spinners and stress-relief sliders, are manufactured in the company's own facility in China, which allows for strict quality control and product safety management.

Revenue is generated through direct-to-consumer online sales. The company operates as an international supplier, providing premium products at wholesale prices and updating its offerings regularly. To incentivize larger purchases, Wanwu Store employs a tiered discount system, offering increasing discounts for orders exceeding certain values, and provides free worldwide shipping on orders over a specified amount. This model is supported by a focus on secure packaging and responsive customer service to ensure product integrity and a positive customer experience during international shipping.