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Pair Eyewear

eCommerce & Marketplaces · New York City, United States · Founded 2017

Makes prescription and nonprescription glasses specifically for children MoreLess

Pair Eyewear operates in the eyewear market, offering customizable glasses for both adults and children. The startup's unique selling proposition is its innovative approach to eyewear design, allowing customers to personalize their glasses with interchangeable top frames. This feature enables users to match their glasses to their outfits or moods, adding a fun and creative element to wearing glasses.

The company's business model is straightforward. It sells base frames starting at $60, with the option for customers to purchase additional top frames to customize their glasses. This model allows for multiple revenue streams, as customers can continually update their look without having to buy a whole new pair of glasses.

Pair Eyewear also offers a variety of lens options, including blue light filtering, transition lenses, and polarized, scratch-resistant lenses that block 100% of UV rays. These options cater to a wide range of customer needs, from those who spend a lot of time in front of screens to those who need glasses for outdoor use.

The company's target market includes both adults and children who wear glasses, with a particular focus on those who value style and customization. Pair Eyewear's return policy, which allows for returns within 30 days with no questions asked, further enhances its customer-centric approach.

In terms of revenue, Pair Eyewear makes money from the sale of base frames and top frames, as well as from the sale of specialized lenses. The company's emphasis on style and customization sets it apart in the eyewear market, offering a unique product that appeals to a wide range of customers.

Keywords: Eyewear, Customizable, Interchangeable Frames, Style, Adults and Children, Blue Light Filtering, Transition Lenses, Polarized Lenses, UV Protection, Customer-Centric.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
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Company overview

Pair Eyewear company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
New York City, United States
Employees
104
Open positions
5
Dealroom signal
67.3
client focusb2csub industryAccessoriessectorEyewearbusiness modelMarketplace & ecommerceindustryFashionsectorRetailsectorSaaSsectorBrandingsectorPlatformsectorOptical TechnologyindustryKids

Valuation & funding

Pair Eyewear funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Oct 2023 $75M $300M Javelin Venture Partners · Christian McCaffrey · Prysm Capital · NEA
SERIES COther financing Jun 2023 $1M $4M Norwest Venture Partners · Two Culture Capital
DEBTDebt Jul 2022 $0 NEA · Javelin Venture Partners · Outbound Ventures · Break Trail Ventures
SERIES BOther financing Dec 2021 $60M $240M Connect Ventures
SERIES AOther financing Apr 2021 $12M $48M Norwest Venture Partners · GingerBread Capital · Javelin Venture Partners · Bolt Ventures
SEEDOther financing Dec 2019 Alex Pattis
SEEDOther financing Oct 2018 Outbound Ventures · Bolt Ventures · Precursor Ventures · Alpaca VC
SEEDOther financing May 2018 Bolt
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $14M 0% 104
2025 $14M 0% 104
2024 $14M 0% 133
2023 $14M +44% 114
2022 $10M +284.6% 90
2021 $2.6M +122.2% 45
2020 $1.2M 17
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Pair Eyewear website traffic

Latest recorded traffic for Pair Eyewear is 1.8M monthly website visits, up 5.9% over the last three months. Pair Eyewear's team grew 0% over the past year.

Latest monthly visits1.8M 3-month web change+5.9% 1-year team growth0%
Monthly website visits95 observations · Jun 2018–Jul 2026
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Comparisons

Pair Eyewear compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Pair Eyewear's talent

Book a demo to see the people
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

36 investors on Pair Eyewear's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Bolt
Outbound Ventures
Bolt Ventures
Precursor Ventures
Alpaca VC
Alex Pattis
Series A 7 investors entered at this stage
Javelin Venture Partners
Norwest Venture Partners
GingerBread Capital
David Rogier
Alex Gurevich
Christian McCaffrey
Connect Ventures
Series B+ 23 investors entered at this stage
NEA
Break Trail Ventures
PROOF
The MBA Fund
Helium-3 Ventures
Advancit Capital
Sand Hill Angels
TriplePoint Venture Growth
Youtube
Angel Capital Management
Cardinal Ventures
Evolution VC Partners
Impellent Ventures
Everywhere Ventures
Kli Capital
Blue 9 Capital
Lori Greiner
Wheelhouse
Riverside Ventures
Founders First
FrontierSpace Ventures
Two Culture Capital
Prysm Capital

Global footprint

Where Pair Eyewear has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States90.2%
🇿🇦 South Africa3.7%
🇨🇦 Canada2.4%
🇬🇧 United Kingdom1.2%
🇵🇭 Philippines1.2%
Top 5 of 6 shown

In the news

Latest news about Pair Eyewear

Recent press, funding announcements, and product moves mentioning Pair Eyewear — open to read from the original sources.

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Market sentiment

What the market is saying about Pair Eyewear

An AI-synthesized read of the highest-engagement posts about Pair Eyewear on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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