COMPANY PROFILE

VIX

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Digital media brand that sparks curiosity through a positive lens in order to entertain and add value to everyday life

Coral Gables, United StatesFounded 1999Consumer Services

Valuation $50–100M Last recorded · 2016

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About VIX

VIX is a digital media company that creates and shares engaging lifestyle and entertainment content. The company operates in the online media market, targeting a broad audience interested in pop culture, DIY projects, food, and trending topics. VIX generates revenue primarily through advertising and sponsored content, leveraging its large and diverse user base to attract brands seeking to reach engaged consumers. The business model focuses on producing high-quality, shareable content that drives traffic and engagement across its platforms, including its website and social media channels. By offering a mix of articles, videos, and quizzes, VIX aims to keep its audience informed and entertained, while providing valuable exposure for advertisers.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 1999
Headquarters: Coral Gables, United States
Employees: 409
Open positions: None listed
Dealroom signal: 84.0/100
Industry: Media, Telecom
Sub-industry: Content production, Streaming
Sector: Consumer Services, Music, Content, Publishing
Client focus: b2b, b2c
Investment activity: 3 companies, latest Aug 2019
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Feb 2021	$0	—	Univision Communications	—
EARLY VCOther financing	Nov 2017	$6M	$24M	Undisclosed	—

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Growth signals

VIX website traffic

Latest recorded traffic for VIX is 36M monthly website visits, up 157.1% over the last three months. VIX's team grew 30.7% over the past year.

Latest monthly visits36M 3-month web change+157.1% 1-year team growth+30.7%

Monthly website visitsOct 2017–Jul 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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