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VIX

Consumer Services · Coral Gables, United States · Founded 1999

VIX is a digital media company that creates and shares engaging lifestyle and entertainment content. The company operates in the online media market, targeting a broad audience interested in pop culture, DIY projects, food, and trending topics. VIX generates revenue primarily through advertising and sponsored content, leveraging its large and diverse user base to attract brands seeking to reach engaged consumers. The business model focuses on producing high-quality, shareable content that drives traffic and engagement across its platforms, including its website and social media channels. By offering a mix of articles, videos, and quizzes, VIX aims to keep its audience informed and entertained, while providing valuable exposure for advertisers. Keywords: lifestyle, entertainment, pop culture, DIY, food, trending topics, digital media, advertising, sponsored content, engagement.

Valuation $0–100M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for VIX and the history behind them.

Investors

3 investors on VIX's cap table

Sourced from Dealroom's funding history.

Series A 1 investor entered at this stage
HIG Capital
Series B+ 2 investors entered at this stage
Tudor Investments
HarbourVest Partners

Global footprint

Where VIX has talent and traffic

Workforce by country
11 countries with
team presence
🇲🇽 Mexico45.8%
🇺🇸 United States23.4%
🇧🇷 Brazil9.3%
🇳🇱 Netherlands5.6%
🇦🇷 Argentina4.7%
Top 5 of 11 shown

Talent graph

The shape of VIX's talent

Dealroom maps VIX's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

29 team members profilednamed & role-tagged by Dealroom
409 employeestotal headcount
9 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about VIX

An AI-synthesized read of the highest-engagement posts about VIX on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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