Womensforum.com

About Womensforum.com

Womensforum.com is a digital media company that operates as an online community and lifestyle platform for women. Founded in 1996 by Jodi Turek and Mark Kaufman, the Chicago-based company was an early entrant in the online community space for women, initially aggregating and promoting content from partner websites. The platform covers a wide array of topics relevant to its audience, including health, family, fashion, career, entertainment, and personal relationships. Throughout its history, the company achieved significant milestones, such as securing $17 million in a Series A funding round from VantagePoint Venture Partners in 2000 and, by April 2008, ranking among the top 10 U.S. web properties based on unique visitor growth.

The firm's business model centers on providing a platform for brands to connect with a large and engaged female demographic through targeted advertising and custom content. Revenue is generated through a mix of native advertising, display ads, and comprehensive marketing solutions that scale across its network. A key part of its strategy is the integration of content with performance marketing, leveraging video, SEO-rich editorial, and influencer programs to drive consumer actions. In 2013, following an investment from H.I.G. Growth Partners and a merger with consumer promotions platform Escalate Media, Womensforum.com launched the Shopper Engagement Program. This program combines content with performance-driven promotions, such as coupon downloads and shopping engagements, to reach consumers directly on their path to purchase. The company was acquired by Vix on January 31, 2018.

The service provides editorial and video content across numerous verticals like parenting, food, style, and DIY projects. Its offerings are designed to be multi-channel, with a mobile-optimized hub site, shopping and couponing apps, and original video series such as "DIY Diaries" and "Inspiring Women". The company targets specific demographics including Millennials, Moms, and Boomers, enabling advertisers to execute targeted campaigns through programmatic, social, and native channels. By the mid-2010s, the platform and its network of over 50 partner sites, including Babynames.com and CopyKat.com, attracted a global audience of over 45 million unique monthly visitors.