V
VivaReal
Brazilian online real estate marketplace
About VivaReal
VivaReal established itself as a significant player in the Brazilian online real estate marketplace. Founded in 2009 by Brian Requarth and Thomas Floracks, the company was created to bring more transparency and efficiency to the process of renting, buying, and selling properties in Brazil. Requarth, an American entrepreneur who had moved to Colombia, experienced firsthand the difficulties of finding real estate in Latin America, which served as the impetus for creating the platform. His journey began after co-founding the real estate company Imovel Troit in Colombia, which later expanded and rebranded into VivaReal, moving its focus to the larger Brazilian market.
Read full description
The platform functions as a digital classifieds portal, connecting real estate agents, brokers, and property developers with a vast audience of potential buyers and renters. Its primary clients are real estate professionals and companies who pay to list their properties and gain exposure to a wide user base. The business model is centered on charging for these listings and offering premium advertising packages that provide greater visibility for properties on the site. For users searching for a home, the service is free, offering detailed search filters, high-quality images, and direct contact information for the listers. The portal covers a wide range of property types, from residential apartments and houses to commercial real estate.
A pivotal moment in VivaReal's history was its merger with its main competitor, ZAP Imóveis, in 2017. This created a dominant entity in the Brazilian proptech market. Later, in November 2020, the combined company, known as Zap+ (formerly Grupo ZAP), was acquired by OLX Brazil for approximately R$2.9 billion. This acquisition solidified OLX's position in the country's real estate vertical, integrating VivaReal's extensive inventory and user base into its broader classifieds ecosystem.
At a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- São Paulo, Brazil
- Employees
- 2
- Open positions
- 30
- Dealroom signal
- 63.2/100
- Industry
- Real Estate, Marketing
- Sub-industry
- Search, Buy & Rent
- Sector
- eCommerce & Marketplaces, Classifieds, Housing Market
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 4 companies, latest Dec 2020
- Capital deployed
- $2.9M
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning VivaReal.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Oct 2014 | $42M | $167M | Spark Capital · Lead Edge Capital | — |
| SERIES BOther financing | Feb 2014 | $13M | $51M | Undisclosed | — |
Growth signals
Latest recorded traffic for VivaReal is 14M monthly website visits, up 16.7% over the last three months. VivaReal's team grew 0% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 ArgenpropReal estate classifieds portal in Argentina |
Buenos Aires, Argentina | Operational | 1 | — | — |
 WimoveisReal estate classifieds portal in Brazil |
Brazil | Operational | |||
 CompreoAlquileReal estate portal in Panama |
Panama, Panama | Operational | |||
 ImovelwebBrazilian online real estate portal |
São Paulo, Brazil | Operational | |||
 PortalInmobiliarioLeading property classifieds portal in Chile |
Las Condes, Chile | Operational | |||
 Daft.ieIreland's No. 1 Property Website |
Dublin, Ireland | Operational | |||
 Property FinderLeading real estate and rental marketplace dedicated to connecting consumers to their perfect property |
Dubai, United Arab Emirates | Operational | |||
 MetrosCubicosWebsite of online real estate classifieds in Mexico |
Mexico City, Mexico | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
FlokiSão Paulo, BrazilBuilding a smart and fully autonomous digital procurement agent for fragmented food retailers
$35Mvaluation
DoladoSão Paulo, BrazilOffers a complete platform of solutions that use technology to improve the way small businesses sell, buy and manage their businesses
$40Mvaluation
GE
Geoimovel Information Technology and Real EstateSão Paulo, BrazilBrazilian real estate research and analytics company
→
SU
SuaHouseSão Paulo, BrazilConsulting and technology services for the real estate industry in Brazil
$15Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
James Gray
Brian M. Requarth
Simon Baker
FJ Labs
Series A17 investors entered at this stage
KaszeK Ventures
Wences Casares
Errol Damelin
Gordon Rubenstein
Graph Ventures
Jeff Fluhr
Florian Otto
Dust Road Ventures
500 Global
Greg Waldorf
Meyer "Micky" Malka
Ariel Poler
Shaun Di Gregorio
Monashees
Spark Capital
Mona
Valiant Capital Partners
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about VivaReal on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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