COMPANY PROFILE

Visto

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Bringing transparency, interoperability and accountability to programmatic advertising

New York City, United StatesFounded 2005Marketing

Valuation $100–250M Last recorded · 2013

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Visto

An enterprise advertising hub that provides a vendor-agnostic platform, uniting all programmatic media technologies into a single, user-friendly interface.

The company offers a SaaS-based solution that gives users complete control and interoperability throughout their advertising technology partners, optimizing ad performance across multiple platforms.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2005
Headquarters: New York City, United States
Employees: 7
Open positions: None listed
Dealroom signal: 36.7/100
Industry: Marketing, Enterprise Software
Sub-industry: Adtech
Sector: Marketing, Adtech, SaaS, Advertising, Interoperability, Platform
Business model: SaaS
Client focus: b2b
Investment activity: 3 companies, latest Jul 2011
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	Jan 2018	$0	—	Accel · Zeta Global · Cox Media Group	—
GROWTH EQUITY VCOther financing	Jun 2016	$34M	—	Greycroft Partners · Columbia Partners Private Capital · Columbia Partners · Accel	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Visto website traffic

Latest recorded traffic for Visto is 300 monthly website visits, up 76.5% over the last three months. Visto's team declined 12.5% over the past year.

Latest monthly visits300 3-month web change+76.5% 1-year team growth-12.5%

Monthly website visitsMar 2017–Mar 2024

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Closest operating peers by Dealroom taxonomy

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