V
Virtuous
Growing global generosity by helping nonprofits better connect with and inspire their supporters
About Virtuous
Virtuous is a nonprofit-focused CRM and fundraising platform designed to help organizations build better donor relationships and increase their impact. Serving a diverse range of clients including higher education institutions, arts and cultural organizations, and animal welfare groups, Virtuous operates in the nonprofit technology market. The business model revolves around providing a comprehensive suite of tools for donor management, marketing automation, and multichannel campaign execution. Revenue is generated through subscription fees for its software services. Virtuous aims to create elevated donor experiences and streamline the fundraising process, making it easier for nonprofits to engage with their supporters and drive donations. The platform offers features such as segmentation analytics, personal donor journey automation, and frictionless donation experiences for all gift types. By leveraging these tools, nonprofits can treat all their donors like major donors, fostering long-term engagement and support.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Phoenix, United States
- Employees
- 206
- Open positions
- None listed
- Dealroom signal
- 73.2/100
- Industry
- Fintech, Marketing
- Sub-industry
- CRM & Sales
- Sector
- Fintech, Market Intelligence, CRM, Predictive Analytics, Non-Profit, Fundraising
- Technology
- Big Data
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 3 companies, latest Aug 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| FundingOther financing | Aug 2024 | $15M | — | Undisclosed | ↗ |
| LATE VCOther financing | Nov 2022 | $14M | $90M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Virtuous is 69K monthly website visits, down 5.5% over the last three months. Virtuous's team grew 4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
MomentumOakland, United StatesA donation app to simplify giving - Momentum
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VOMOPlano, United StatesA full-service volunteer engagement platform
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RaisedonorsCoppell, United StatesRaiseDonors | Online fundraising for growing nonprofits.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
SustainVC
Access Ventures
Series A7 investors entered at this stage
MATH Venture Partners
Arizona Founders Fund
Desert Angels
Arizona Tech Investors
Phoenix Venture Partners
Fulcrum Equity Partners
Seven Peaks Ventures
Series B and later1 investor entered at this stage
Lighter Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Virtuous on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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