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ViralGains

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ViralGains | Consumer-Centric Video Advertsing

Boston, United StatesFounded 2012Marketing
Valuation $50–100M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ViralGains and the history behind them.

About ViralGains

ViralGains is a dynamic startup that operates in the digital advertising market, focusing on ad journey orchestration. This means they create and manage the sequence of ads that a consumer sees, tailoring these ads in real-time based on customer sentiment—how the customer feels about the brand or product. The company serves a diverse range of clients, including brands looking to increase loyalty, drive sales, launch new products, and improve brand perception.

ViralGains' core product is the ViralGains Odyssey™ platform. This platform uses artificial intelligence (AI) to understand and respond to customer preferences and needs. By capturing the "voice of the customer," the platform ensures that ads are relevant and engaging, which helps brands maximize their media investments. The platform is particularly useful for brands aiming to increase market share by converting customers from competitors, educate audiences, or manage brand crises.

The business model of ViralGains is based on providing a software-as-a-service (SaaS) platform. Clients subscribe to the platform to create, manage, and optimize their ad campaigns. The company makes money through these subscriptions and possibly through additional services such as consulting or premium features.

In summary, ViralGains is revolutionizing digital advertising by putting customer sentiment at the center of ad strategies, ensuring that brands can deliver personalized and effective ad journeys.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Boston, United States
Employees
28
Open positions
None listed
Dealroom signal
62.3/100
Industry
Marketing
Sub-industry
Adtech
Sector
Marketing, Adtech, Advertising, Video, Video Marketing
Technology
Artificial Intelligence
Client focus
b2b

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Jan 2023 $0 — Montage Capital ↗
SERIES B✓Equity / VC Sep 2017 $14M $54M LaunchCapital · Square 1 Bank · Origin Ventures · Pallasite Ventures —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

ViralGains website traffic

Latest recorded traffic for ViralGains is 3K monthly website visits, up 25% over the last three months. ViralGains's team declined 15.2% over the past year.

Latest monthly visits3K 3-month web change+25% 1-year team growth-15.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

29 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed20 investors entered at this stage

  • 500 Global
  • MassChallenge
  • Queensbridge Venture Partners
  • Christine Tsai
  • Dave McClure
  • Sergey Gribov
  • Kernel Capital
  • Will Herman
  • Jay Batson
  • Sheryl Schultz
  • Joe Caruso
  • Edward Belove
  • Mark Carthy
  • Ty Danco
  • LaunchCapital
  • Hub Angels Investment Group
  • Ben Littauer
  • Christopher Bissonnette
  • Michael Mark
  • Rob de Heus

Series A7 investors entered at this stage

  • Stage 1 Ventures
  • DHG Communications Network BV
  • Pallasite Ventures
  • Beta Fund
  • Square 1 Bank
  • Origin Ventures
  • First Analysis

Series B and later1 investor entered at this stage

  • Montage Capital

Other known investors1 additional known investor

  • Singapore Angel Network
Team profiled 36 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ViralGains on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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