Upvest

Upvest is a financial technology company that provides a scalable Investment-as-a-Service solution for businesses to integrate investment products into their applications. Founded in 2017 by Martin Kassing, Tobias Auferoth, Til Rochow, and Jesper Noehr, the company's mission is to make investing as accessible as spending money. Kassing, the CEO, has a background in private equity and previously founded a fintech company that was later acquired by Klarna.

Upvest offers a single, plug-and-play Investment API that enables fintechs, banks, and other direct-to-consumer businesses to offer a wide range of investment experiences to their end-users. The API covers brokerage, settlement, and custody services, and comes with the necessary regulatory licenses for operating across Europe, including the UK. This allows clients to launch investment offerings, such as fractional shares, ETFs, portfolios, and savings plans, without needing to build their own infrastructure or navigate the complex regulatory landscape. The company's technology is designed to be modular and scalable, allowing clients to select the services they need.

The company's business model is B2B, catering to both fintech startups and established financial institutions. Clients can embed investment capabilities directly into their own applications, abstracting away the backend complexity of the trading lifecycle. Upvest's infrastructure supports various asset classes, including stocks, ETFs, and cryptocurrencies, with plans to expand to derivatives, ELTIFs, and bonds. The platform handles everything from account creation and order execution to custody management and reporting. Upvest has processed millions of trades for clients like Revolut, Raisin, N26, and bunq.

Significant milestones for the company include obtaining a full set of securities and crypto brokerage and custody licenses from Germany's BaFin in 2022 and authorization from the UK's FCA in 2024. The company has also secured substantial funding, including a €100 million Series C round in December 2024, to fuel its expansion, product development, and team growth.

Keywords: Investment API, fintech infrastructure, embedded finance, brokerage-as-a-service, wealthtech, investment-as-a-service, fractional trading, securities API, custody services, API-first, digital assets, BaaS, portfolio management, pan-European investment, regulatory licenses, investment technology, wealth management API, financial infrastructure, open banking, digital brokerage