Upserve

About Upserve

Originally founded as Swipely in 2009 by Angus Davis, the company now known as Upserve has undergone a significant evolution to become an integral part of the restaurant technology landscape. Davis, a seasoned entrepreneur who co-founded Tellme Networks (acquired by Microsoft) and was an early employee at Netscape, established the company in Providence, Rhode Island. The venture began as a social network for sharing purchases, later pivoting in 2011 to a loyalty platform for local merchants.

A pivotal moment occurred in 2016 when the company acquired Breadcrumb POS from Groupon and rebranded to Upserve, sharpening its focus exclusively on the restaurant industry. This strategic shift positioned Upserve as a comprehensive management platform provider for independent full-service restaurants. The business operates on a subscription-based model, offering tiered plans that bundle software and hardware. Its client base ranges from small businesses and single-location establishments to larger restaurant groups, breweries, and bars.

The platform, now formally Lightspeed Restaurant (U-Series) after its acquisition, is an all-in-one system combining point-of-sale (POS), payment processing, and analytics. Its core offering is a cloud-based POS system designed to run on both Android and iOS devices, featuring an offline mode to ensure continuous operation. Key features include tableside ordering, tools for splitting checks, menu and inventory management, and employee scheduling and performance tracking. A distinguishing component is its analytics suite, formerly Upserve HQ, which provides restaurant owners with detailed insights into sales trends, server performance, and customer behavior by creating profiles for guests who pay with credit cards. This data-centric approach helps operators optimize menu offerings and staffing.

Following significant venture capital funding rounds and a nine-figure investment from Vista Equity Partners in 2017, Upserve scaled its operations substantially. By 2018, it was processing over $12 billion in annual sales for thousands of restaurants. The company's growth trajectory culminated in its acquisition by Lightspeed Commerce in December 2020 for an estimated $430 million, a move that integrated Upserve's robust restaurant-focused solution into Lightspeed's broader omnichannel commerce platform.