Choice

About Choice

Choice (ChoiceQR) is a Prague all-in-one SaaS and QR ordering platform for independent and multi-location restaurants founded about five years ago by CEO Alex Ilyash. It consolidates website building with custom domains, commission-free takeaway and delivery, QR menus/payments/ordering, Google-integrated reservations, marketplace connectors (Wolt, Bolt Food, Foodora, Glovo, Uber Eats, Just Eat Takeaway), loyalty and POS/EPOS integrations in one admin panel and subscription so operators keep customer data and avoid stitching single-purpose tools. The company serves more than 30,000 registered restaurants including over 7,000 paying customers across nine CEE markets (Czechia, Poland, Slovakia, Hungary, the Baltics, Ukraine and Romania), processing over 1.5 million monthly orders (about €35 million monthly GMV). In March 2026 Choice raised a $7.1 million Series A led by Alea Capital Partners with Reflex Capital, Smartlink and J&T Ventures, bringing total funding to about $11.6 million to fund AI product modules and expansion into Portugal, Spain and Italy then France, Germany and the Netherlands. Sources: Tech.eu 16 Mar 2026.