UPLTV

About UPLTV

UPLTV, established in 2017 and headquartered in Shanghai, China, operates as an ad monetization and optimization platform tailored for the mobile gaming industry. The company was launched by Avid.ly, a mobile application developer founded by serial entrepreneur Brian Xie. Before Avid.ly, Xie founded Holaverse in 2014, growing it to over 400 million users and achieving a Top 10 Google Play Developer status. In 2016, Avid.ly spun out of Holaverse to become an international mobile game publisher. This background in developing and publishing mobile apps provided the team with intimate knowledge of the monetization challenges faced by developers.

The firm's core business revolves around a platform that utilizes artificial intelligence and big data to maximize user lifetime value (LTV) for mobile game developers and publishers. By analyzing real-time user behavior from a dataset of over one billion users, the platform balances user retention with monetization revenue. It employs Google's TensorFlow and long short-term memory (LSTM) neural networks to understand player interactions, such as in-app purchases and sensitivity to advertising. This enables the platform to mediate and personalize monetization events, like in-app purchase prompts and advertisements, to optimize revenue while maintaining player immersion. The business model is primarily SaaS-based, serving a clientele of independent mobile game developers and startups.

UPLTV's main offering is its AI-powered optimization platform, which automates the process of ad monetization. Key features include real-time analysis of user behavior, forecasting 7- and 14-day retention rates, and A/B testing solutions. These capabilities allow the platform to optimize ad exposure and frequency to achieve up to a 95% confidence interval in maximizing player LTV. The platform provides clients with real-time data visualizations to track and monitor revenue statistics, helping them optimize ad deployment and fill rates. It partners with a range of ad networks, including InMobi, AdColony, and AdMob, to deliver its services. In March 2018, UPLTV secured $10 million in an early-stage funding round from investor YI Capital.