COMPANY PROFILE

Up&Up

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Home rental platform that offers fractional ownership opportunities

New York City, United StatesFounded 2017eCommerce & Marketplaces

Valuation $1–2.5B Last recorded · 2021

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $100–500M Disclosed equity funding

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About Up&Up

Up&Up is a unique startup operating in the real estate rental market. The company's innovative business model allows renters to build wealth while renting a property. This is achieved by replacing the traditional security deposit with a contribution to the renter's Up&Up Wallet. This wallet then allows the renter to share in the rental property's profits and any increase in its value.

The company targets individuals who are looking to rent a property but also want to build towards homeownership or savings. The minimum initial contribution to the Up&Up Wallet is twice the monthly rent, and renters can make additional contributions at any time. The more they contribute, the more they share in the rental profits.

Up&Up's leases start at two years, and the company offers a curated and vetted selection of rental properties in various cities. At the end of the lease, renters can choose to use their Up&Up Wallet to buy the home, transfer to another rental, or cash out.

The company's business model is designed to encourage renters to take better care of their rental properties, as this can increase their profits. This also benefits Up&Up by reducing maintenance costs and improving the community's overall experience.

In summary, Up&Up is a forward-thinking startup that is revolutionizing the rental market by empowering renters to build wealth and potentially become homeowners.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: New York City, United States
Employees: 32
Open positions: None listed
Dealroom signal: 72.8/100
Industry: Real Estate
Sector: eCommerce & Marketplaces, Rumoured $1B
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VCOther financing	Nov 2021	$275M	$1.1B	Khosla Ventures · L2 Point · Goldman Sachs · Founders Fund	↗
EARLY VCOther financing	Aug 2019	$9.3M	$37M	Undisclosed	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021		—

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Growth signals

Up&Up website traffic

Latest recorded traffic for Up&Up is 4.8K monthly website visits, down 12.7% over the last three months. Up&Up's team declined 3% over the past year.

Latest monthly visits4.8K 3-month web change-12.7% 1-year team growth-3%

Monthly website visitsDec 2020–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Operations ManagerNew York, NY · Business Development · Jul 22, 2026

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