U
Up&Up
eCommerce & Marketplaces · New York City, United States · Founded 2017
Home rental platform that offers fractional ownership opportunities MoreLess
Up&Up is a unique startup operating in the real estate rental market. The company's innovative business model allows renters to build wealth while renting a property. This is achieved by replacing the traditional security deposit with a contribution to the renter's Up&Up Wallet. This wallet then allows the renter to share in the rental property's profits and any increase in its value.
The company targets individuals who are looking to rent a property but also want to build towards homeownership or savings. The minimum initial contribution to the Up&Up Wallet is twice the monthly rent, and renters can make additional contributions at any time. The more they contribute, the more they share in the rental profits.
Up&Up's leases start at two years, and the company offers a curated and vetted selection of rental properties in various cities. At the end of the lease, renters can choose to use their Up&Up Wallet to buy the home, transfer to another rental, or cash out.
The company's business model is designed to encourage renters to take better care of their rental properties, as this can increase their profits. This also benefits Up&Up by reducing maintenance costs and improving the community's overall experience.
In summary, Up&Up is a forward-thinking startup that is revolutionizing the rental market by empowering renters to build wealth and potentially become homeowners.
Keywords: Real Estate, Rental Market, Wealth Building, Homeownership, Savings, Security Deposit, Up&Up Wallet, Rental Profits, Property Value Increase, Long-term Leases.
Company overview
Up&Up company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- New York City, United States
- Employees
- 32
- Open positions
- None listed
- Dealroom signal
- 72.8
Valuation & funding
Up&Up funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Nov 2021 | $275M | $1.1B | Khosla Ventures · L2 Point · Goldman Sachs · Founders Fund | ↗ |
| EARLY VCOther financing | Aug 2019 | $9.3M | $37M | Undisclosed | — |
| EARLY VCOther financing | Jun 2018 | $0 | — | Khosla Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $8.6M | 0% | 32 |
| 2025 | $8.6M | 0% | 33 |
| 2024 | $8.6M | 0% | 31 |
| 2023 | $8.6M | 0% | 41 |
| 2022 | $8.6M | +292.3% | 56 |
| 2021 | $2.2M | — | 24 |
Growth signals
Up&Up website traffic
Latest recorded traffic for Up&Up is 4.8K monthly website visits, down 12.7% over the last three months. Up&Up's team declined 3% over the past year.
Hiring
Open positions at Up&Up
Current openings linked to this company in Dealroom.
Comparisons
Up&Up compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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Talent graph
Up&Up's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Up&Up has talent and traffic
team presence
In the news
Latest news about Up&Up
Recent press, funding announcements, and product moves mentioning Up&Up — open to read from the original sources.
Market sentiment
What the market is saying about Up&Up
An AI-synthesized read of the highest-engagement posts about Up&Up on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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