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BitClout

Fintech · Osaka, Japan · Founded 2021

BitClout is an open-source social media platform built on its own custom proof-of-work blockchain. The platform allows users to engage with short-form content and photos, but its core feature is the ability to speculate on the reputations of creators by buying and selling personalized tokens known as 'creator coins.' The value of these creator coins is directly tied to the online popularity and reputation of the individual creator, creating a new type of social network that merges social media with financial speculation. The platform operates on the DeSo Blockchain, which is specifically designed for decentralized social applications. Users can reward posts they appreciate with 'diamonds,' which is a form of monetary support. The business model appears to be driven by the trading of these creator coins and the overall value and adoption of its native cryptocurrency, CLOUT. The platform targets content creators and their followers, as well as individuals interested in the emerging market of social tokens and decentralized social media. Keywords: decentralized social media, creator coins, social tokens, blockchain, proof-of-work, cryptocurrency, DeSo, speculation, reputation economy, open-source