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Unit

Fintech · New York City, United States · Founded 2019

Helps tech companies build financial features into their products: accounts, cards, payments, lending, and more MoreLess

Unit.co is a financial technology startup that provides a platform for tech companies to integrate banking and lending services into their products. The company's primary market is tech companies looking to enhance their product offerings and increase customer retention by incorporating financial features.

Unit.co's business model is centered around its white-label app, which allows companies to embed banking and lending services into their products with just one line of code. This platform simplifies the process of integrating financial services, handling compliance, bank partnerships, and technical integration, allowing companies to launch their enhanced products faster.

The company generates revenue through interest on deposits, interchange on card swipes, and other financial transactions made through its platform. By integrating Unit.co's services, companies can increase their revenue per user by up to 5 times and retain customers at a rate 6 times higher than without these financial features. Additionally, the platform can help companies reduce their customer acquisition costs by 50% by offering a more differentiated product.

Unit.co's platform is designed for scalability and growth, with customizable API, SDKs, and third-party integrations. It's a trusted platform used by startups, leading brands, and publicly-traded companies, offering a fast, reliable, and secure way to offer financial services.

Keywords: Financial Technology, White-Label App, Banking Integration, Lending Services, Tech Companies, Customer Retention, Revenue Generation, Compliance Simplification, Scalability, Secure Platform.

Valuation $1–2.5B
Revenue $50–100M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Unit and the history behind them.

Talent graph

Unit's talent

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Employees mapped 272 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 24 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Unit's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Better Tomorrow Ventures
TLV Partners
Series A 4 investors entered at this stage
Series B+ 3 investors entered at this stage

Global footprint

Where Unit has talent and traffic

Workforce by country
10 countries with
team presence
🇺🇸 United States47.8%
🇮🇱 Israel43.5%
🇬🇧 United Kingdom2.2%
🇧🇷 Brazil2.2%
🇮🇩 Indonesia0.7%
Top 5 of 10 shown
Web traffic by country
60K monthly visits
across markets
🇺🇸 United States50%
🇳🇬 Nigeria7.3%
🇨🇦 Canada6.2%
🇮🇳 India5%
🇻🇳 Vietnam4.3%
Top 5 markets shown

Market sentiment

What the market is saying about Unit

An AI-synthesized read of the highest-engagement posts about Unit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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