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Unit

Fintech · New York City, United States · Founded 2019

Unit.co is a financial technology startup that provides a platform for tech companies to integrate banking and lending services into their products. The company's primary market is tech companies looking to enhance their product offerings and increase customer retention by incorporating financial features. Unit.co's business model is centered around its white-label app, which allows companies to embed banking and lending services into their products with just one line of code. This platform simplifies the process of integrating financial services, handling compliance, bank partnerships, and technical integration, allowing companies to launch their enhanced products faster. The company generates revenue through interest on deposits, interchange on card swipes, and other financial transactions made through its platform. By integrating Unit.co's services, companies can increase their revenue per user by up to 5 times and retain customers at a rate 6 times higher than without these financial features. Additionally, the platform can help companies reduce their customer acquisition costs by 50% by offering a more differentiated product. Unit.co's platform is designed for scalability and growth, with customizable API, SDKs, and third-party integrations. It's a trusted platform used by startups, leading brands, and publicly-traded companies, offering a fast, reliable, and secure way to offer financial services. Keywords: Financial Technology, White-Label App, Banking Integration, Lending Services, Tech Companies, Customer Retention, Revenue Generation, Compliance Simplification, Scalability, Secure Platform.

Valuation $1–2.5B
Revenue $50–100M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Unit and the history behind them.

Investors

9 investors on Unit's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Better Tomorrow Ventures
TLV Partners
Series A 4 investors entered at this stage
Series B+ 3 investors entered at this stage

Global footprint

Where Unit has talent and traffic

Workforce by country
10 countries with
team presence
🇺🇸 United States47.8%
🇮🇱 Israel43.5%
🇬🇧 United Kingdom2.2%
🇧🇷 Brazil2.2%
🇮🇩 Indonesia0.7%
Top 5 of 10 shown
Web traffic by country
60K monthly visits
across markets
🇺🇸 United States50%
🇳🇬 Nigeria7.3%
🇨🇦 Canada6.2%
🇮🇳 India5%
🇻🇳 Vietnam4.3%
Top 5 markets shown

Talent graph

The shape of Unit's talent

Dealroom maps Unit's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

24 standout operatorsDealroom-flagged across the org
1 AI specialistpinpointed by name
272 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Unit's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Unit

An AI-synthesized read of the highest-engagement posts about Unit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Unit on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.