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Unit

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Helps tech companies build financial features into their products: accounts, cards, payments, lending, and more

New York City, United StatesFounded 2019Fintech
Valuation $1–2.5B Last recorded · 2022
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Unit and the history behind them.

About Unit

Unit.co is a financial technology startup that provides a platform for tech companies to integrate banking and lending services into their products. The company's primary market is tech companies looking to enhance their product offerings and increase customer retention by incorporating financial features.

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Unit.co's business model is centered around its white-label app, which allows companies to embed banking and lending services into their products with just one line of code. This platform simplifies the process of integrating financial services, handling compliance, bank partnerships, and technical integration, allowing companies to launch their enhanced products faster.

The company generates revenue through interest on deposits, interchange on card swipes, and other financial transactions made through its platform. By integrating Unit.co's services, companies can increase their revenue per user by up to 5 times and retain customers at a rate 6 times higher than without these financial features. Additionally, the platform can help companies reduce their customer acquisition costs by 50% by offering a more differentiated product.

Unit.co's platform is designed for scalability and growth, with customizable API, SDKs, and third-party integrations. It's a trusted platform used by startups, leading brands, and publicly-traded companies, offering a fast, reliable, and secure way to offer financial services.

Source: Dealroom company data

At a glance

Founded
2019
Headquarters
New York City, United States
Sector
Fintech
Power Law
Unicorn$1–10B valuation tierColt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Unit.

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Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A4 investors entered at this stage

Series B and later3 investors entered at this stage

Employees mapped 272 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 24 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States47.8%
🇮🇱 Israel43.5%
🇬🇧 United Kingdom2.2%
🇧🇷 Brazil2.2%
🇮🇩 Indonesia0.7%
Top 5 of 10 shown
Web traffic by country
60K monthly visits
across markets
🇺🇸 United States50%
🇳🇬 Nigeria7.3%
🇨🇦 Canada6.2%
🇮🇳 India5%
🇻🇳 Vietnam4.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Unit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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