UNest

The company's primary product is an app-based platform that allows parents to open and manage a custodial investment account, specifically a Uniform Transfers to Minors Act (UTMA) account. This type of account offers greater flexibility compared to 529 plans, as the funds can be used for any expense that benefits the child, such as a first car or a down payment on a home, not just qualified educational expenses. Once the child reaches the age of majority, they gain control of the funds. The business model is subscription-based, with a flat monthly or annual fee for managing one or multiple children's accounts. UNest also generates revenue through partnerships, such as a revenue-sharing agreement with Bakkt for its crypto offering.

The UNest mobile app, available on iOS and Android, allows users to set up an account in minutes with a minimum monthly contribution of $25. It features automated recurring deposits, advisor-guided investment portfolios based on risk tolerance, and the ability for friends and family to contribute funds as gifts. A key feature is UNest Rewards, a marketplace where users can earn cash back rewards directly into their child's account by shopping with over 150 partner brands like Disney+ and Nike. The platform also provides educational resources on financial topics and has expanded its offerings to include options for investing in cryptocurrencies and individual stocks, as well as identity theft protection and life insurance.