Ujipin

About Ujipin

Ujipin was an e-commerce platform founded in 2011 by Catherine Lu (Lu Ningxin), headquartered in Beijing, China. The company targeted China's young, middle-class consumers by offering a curated selection of high-quality, design-focused lifestyle and household goods. The business operated on a direct-to-consumer model, leveraging a global team of buyers to source products directly from overseas brands, bypassing intermediate distributors. This strategy allowed Ujipin to offer a range of international items, such as Italian bakeware, British bath products, and Japanese home electronics, to its clientele.

The platform's product catalog grew to include approximately 12,000 SKUs across various categories like kitchenware, living room accessories, bathroom items, and baby products. Ujipin's business model was designed to build trust in product quality, encouraging repeat purchases and higher order values through associated product buying. The company reported a customer average order value between 400-500 yuan. Ujipin secured a Series A funding round in August 2014 from DCM Ventures. This was followed by a Series B round in July 2015, led by Korea Investment Holdings (KIP) with participation from Z-Ventures, raising between $12 million and $15 million. In 2016, it announced a Series B+ round of $20 million from investors including Rollic, DCM, Z-Ventures, and Vipshop. According to market intelligence platforms, the company is now considered inactive or deadpooled.