Spring

The platform functioned as a digital marketplace, connecting consumers directly with a curated selection of fashion and lifestyle brands through a mobile-first interface. It distinguished itself by offering a seamless, single-cart checkout process, even when purchasing from multiple brands simultaneously, and did not hold any inventory itself. The business model was commission-based, taking a percentage of each sale facilitated through the app, which was free for both users and the brands featured on it. Spring's target market consisted of digitally native consumers looking for a more convenient way to shop from both established and emerging labels. The platform's appeal lay in its simplicity and the direct line it provided to brands, creating a new channel for discovery and purchase.

Over the years, Spring secured significant venture capital funding, raising a total of $105 million from various investors to fuel its growth and technological development. A key milestone was the acquisition of the personalization service company Springbot. However, the competitive e-commerce landscape presented significant challenges. In a strategic pivot, the company was acquired by the membership-based shopping platform ShopRunner in 2018, which itself was later absorbed by FedEx in 2020. This series of acquisitions marked the conclusion of Spring's journey as an independent entity, integrating its technology and brand relationships into a larger logistics and e-commerce framework.