Cobi

The firm's core business revolves around its connected biking system, which transforms a user's smartphone into a central control and display unit. The product consists of a hardware hub that mounts on the handlebars, a thumb controller for safe operation while riding, and a companion app. This setup allows cyclists to access a suite of features directly from their handlebars, including GPS navigation with turn-by-turn voice guidance, music control, fitness data tracking, and call management. The system integrates with popular third-party apps such as Strava, Komoot, and Spotify. Additional functionalities include a smartphone charging function that draws power from the eBike's battery, an automatic lighting system, and a motion-triggered anti-theft alarm. Revenue is generated through the sale of this hardware system, which is designed for both aftermarket installation on a wide range of bikes and for pre-integration by bicycle manufacturers. Since the acquisition, COBI.Bike's technology has been integrated into the Bosch product portfolio, offering an alternative to traditional eBike displays.