Twenty20

Matt Munson, a serial entrepreneur who served as CEO, previously helped build and sell two other companies in advertising and digital media. His experience with the intense pressures of entrepreneurship later led him to become a CEO coach, focusing on the psychological challenges faced by founders. The company's business model was centered on providing authentic, real-world imagery that appealed to clients like Google, Hulu, and Vice. It sourced its content from a global community of photographers who uploaded their work via a dedicated iOS app. The platform operated on a subscription-based model, offering various tiers for access to its extensive library, and also provided à la carte image licensing. Photographers received a share of the revenue generated from their photos.

A significant milestone for Twenty20 was securing $8 million in a Series A funding round in February 2015, by which time it had amassed a library of 45 million photos. In April 2019, the company was acquired by Envato, a platform for graphics and video assets, with the intention of integrating Twenty20's collection into the Envato Elements subscription service. However, Envato later decided to shut down the Twenty20 service by July 31, 2022, as part of a strategic shift to focus on its core products.