Trust

About Trust

Trust.co operates a platform dedicated to the collection and management of video and text testimonials for businesses. The service is designed to help companies build social proof by simplifying the process of gathering customer feedback.

The platform provides businesses with tools to request testimonials from their clients through customized forms. These forms, referred to as 'Smart Forms' and 'Interactive Forms', can be shared via a simple link. 'Smart Forms' are single-step forms for collecting a quick video or text reply. 'Interactive Forms' guide customers through a series of questions, either in text or video format, to elicit more structured, story-driven testimonials. The platform includes features like a teleprompter to assist clients who may be camera-shy, helping them articulate their thoughts more clearly.

Once collected, testimonials are managed through a central dashboard. The platform includes a built-in video editor that allows users to trim clips, add branding elements like logos and colors, include subtitles, and combine different video responses into a cohesive narrative without requiring prior editing experience. It also offers automatic transcription and subtitle generation for all video testimonials. Beyond native collection, Trust.co can integrate with external review platforms such as Google, Trustpilot, Yelp, and Facebook, automatically displaying new reviews on the client's website.

The company's business model is subscription-based, offering several pricing tiers, including a free-forever plan with limited features and Trust branding. Paid plans, such as 'Pro' and 'Growth', offer more extensive features like the removal of Trust branding, a higher volume of testimonial collection, and management of multiple workspaces for different brands or teams. Revenue is generated through these monthly or annual subscriptions.