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Trulioo

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Trulioo is the leading global identity verification provider helping businesses verify identities online

Vancouver, CanadaFounded 2011Fintech

Valuation $1–2.5B Last recorded · 2021

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Trulioo

Trulioo is a dynamic startup specializing in identity verification services. The company operates in the global market, providing solutions that help businesses verify the identities of their customers and merchants. Trulioo's primary product, GlobalGateway, is a powerful API (a set of tools for building software) that allows companies to quickly and easily integrate identity verification into their existing systems. This service is crucial for businesses that need to ensure the legitimacy of their users, such as financial institutions, e-commerce platforms, and online marketplaces.

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Trulioo serves a diverse range of clients, including small businesses, large enterprises, and government organizations. The company’s solutions are particularly valuable in industries where regulatory compliance and fraud prevention are critical. By using Trulioo's services, businesses can onboard customers from over 195 countries, ensuring they meet international standards for identity verification.

The business model of Trulioo is based on providing access to its identity verification services through a subscription or pay-per-use model. This means that clients either pay a regular fee to use the service or pay based on the number of verifications they perform. To support small businesses during the Covid-19 crisis, Trulioo has offered 100 free transactions per month, demonstrating its commitment to helping businesses during challenging times.

Trulioo makes money by charging for access to its GlobalGateway API and other verification tools. The company provides various integration options, including EmbedID, which allows businesses to add identity verification to their sign-up processes with just a snippet of code. This ease of integration and the comprehensive nature of the service make Trulioo a valuable partner for businesses looking to enhance their security and compliance measures.

Source: Dealroom company data