Truebill

The platform operates on a freemium model. The core features of the app are free to use, allowing users to link their bank accounts and credit cards to get a comprehensive view of their finances, create budgets, and monitor their credit. The company generates revenue through its bill negotiation service, where it takes a percentage of the savings it achieves for the user, typically ranging from 30% to 60%.

Founded in 2015 and acquired by Rocket Companies, the service, now known as Rocket Money, primarily targets millennials seeking to gain better control over their financial lives. By automating the process of financial management, the application helps users save money and stay informed about their recurring expenses and overall financial situation.