Troy

About Troy

Troy GmbH is a financial technology company seeking to redefine the debt collection industry by prioritizing customer relationships. Founded in 2017 by Philip Rürup and Till Völzke, the firm is registered as a debt collection agency by the Higher Regional Court of Hamm, Germany. Rürup brings over 16 years of senior management experience from roles in data management, dialogue marketing, and financial services, including co-founding YES.com and serving as CEO of Deutsche Post Adress GmbH. This background informs Troy's core strategy: blending customer relationship management (CRM) techniques with modern technology to manage outstanding receivables.

The company operates on the principle that many payment defaults are unintentional, resulting from forgetfulness or temporary financial strains rather than unwillingness to pay. Consequently, Troy's approach is designed to preserve the customer relationships that its clients have invested heavily in acquiring. It replaces impersonal, bureaucratic collection methods with a customer-centric model. The firm's business model is similar to that of law firms; the costs incurred for their collection services are legally required to be paid by the debtor who has defaulted. Troy utilizes technology to automate processes, keeping these fees as low as possible while remaining economical.

Serving clients primarily in the telecommunications, publishing, e-commerce, and insurance sectors, Troy employs a proprietary technology platform to deliver its services. This platform uses a multi-channel communication strategy, contacting debtors through their preferred channels. By leveraging data analysis, machine learning, and targeted messaging, Troy personalizes its communication for each individual, which has been shown to improve recovery rates. The company has successfully completed several financing rounds, attracting notable investors such as High-Tech Gründerfonds (HTGF), Hannover Digital Investments (the venture arm of the HDI Insurance Group), and South African financial services provider Transaction Capital.