Triscend

About Triscend

TriscendNP, LLLP, founded in 2001, operates as a specialized private firm focused on providing executive benefit and business protection solutions to non-profit organizations. The company is headquartered in the Dallas-Fort Worth metroplex and serves clients across the United States in sectors such as healthcare, financial services (specifically credit unions), and higher education.

The firm was co-founded by Dale K. Edwards, H. David Wright, and Robert Gutherman. Dale K. Edwards, the CEO, brings a background in investment banking and M&A, having been involved in over 100 transactions valued at more than $1.6 billion. His vision was to apply the discipline from his financial career to the employee benefits sector. Co-founder H. David Wright focuses on strategy and business development, drawing from over 20 years of experience with the company and a previous 12-year career in the healthcare industry. Robert Gutherman identified a need in the non-profit market for more socially responsible executive retirement benefits to help these organizations attract and retain key talent.

TriscendNP designs, implements, and administers custom solutions that help organizations retain leadership and mitigate risks associated with the loss of key personnel. Its services include evaluating and implementing executive benefit plans and business protection strategies that are designed to be cost-effective and create value for the organization and its executives. The business model centers on offering consultation, third-party administration, and plan analysis services tailored to each client's specific needs. The firm emphasizes its operational flexibility as a private entity, allowing it to prioritize long-term service and decision-making over short-term quarterly earnings, a key differentiator from publicly traded competitors. In January 2024, the company reported a record year for 2023, with an 84% increase in revenue from new implementations and a 51% rise in total revenue compared to 2022.