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TripleLift
Native programmatic platform with rtb capabilities for buying and selling native advertising
About TripleLift
TripleLift is a cutting-edge company in the programmatic advertising space, which means it uses automated technology to buy and sell online ads. The company operates at the intersection of creative design and media, offering innovative advertising solutions across various formats such as online video, Connected TV (CTV), display ads, branded content, and native ads.
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TripleLift serves a diverse range of clients, including top brands and advertisers who are looking to engage their audiences more effectively. The company is integrated with nearly all of the leading Demand-Side Platforms (DSPs), which are systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. This integration provides clients with easy access to engaging advertising experiences across different formats and platforms.
The business model of TripleLift revolves around providing a marketplace for programmatic advertising. They make money by facilitating the buying and selling of ad space, taking a commission on each transaction. Additionally, they offer creative services that support ad campaigns from start to finish, ensuring that clients achieve measurable results with every campaign.
TripleLift places a strong emphasis on privacy and transparency. They are committed to privacy-first advertising, which means they prioritize consumer privacy and ensure that their advertising practices are transparent and fraud-proof for advertisers. This commitment helps build trust with both consumers and clients.
In summary, TripleLift is a forward-thinking company that leverages technology to deliver innovative, privacy-conscious advertising solutions. They serve top brands and advertisers, providing a wide range of ad formats and creative services to ensure successful ad campaigns.
At a glance
- Founded
- 2012
- Headquarters
- New York City, United States
- Sector
- Marketing
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
Entrepreneurs Roundtable Accelerator
True Ventures
Inovia Capital
Liberty City Ventures
Mesa Ventures
Joyance Partners
Laconia Capital Group
NextView Ventures
Series A3 investors entered at this stage
The Social Internet Fund
Victoria Grace
Edison Partners
Series B and later1 investor entered at this stage
Vista Equity Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Patents
3 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about TripleLift on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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