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TripleLift

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Native programmatic platform with rtb capabilities for buying and selling native advertising

New York City, United StatesFounded 2012Marketing
Valuation $1–2.5B Last recorded · 2021
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for TripleLift and the history behind them.

About TripleLift

TripleLift is a cutting-edge company in the programmatic advertising space, which means it uses automated technology to buy and sell online ads. The company operates at the intersection of creative design and media, offering innovative advertising solutions across various formats such as online video, Connected TV (CTV), display ads, branded content, and native ads.

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TripleLift serves a diverse range of clients, including top brands and advertisers who are looking to engage their audiences more effectively. The company is integrated with nearly all of the leading Demand-Side Platforms (DSPs), which are systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. This integration provides clients with easy access to engaging advertising experiences across different formats and platforms.

The business model of TripleLift revolves around providing a marketplace for programmatic advertising. They make money by facilitating the buying and selling of ad space, taking a commission on each transaction. Additionally, they offer creative services that support ad campaigns from start to finish, ensuring that clients achieve measurable results with every campaign.

TripleLift places a strong emphasis on privacy and transparency. They are committed to privacy-first advertising, which means they prioritize consumer privacy and ensure that their advertising practices are transparent and fraud-proof for advertisers. This commitment helps build trust with both consumers and clients.

In summary, TripleLift is a forward-thinking company that leverages technology to deliver innovative, privacy-conscious advertising solutions. They serve top brands and advertisers, providing a wide range of ad formats and creative services to ensure successful ad campaigns.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
New York City, United States
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Series A3 investors entered at this stage

  • The Social Internet Fund
  • Victoria Grace
  • Edison Partners

Series B and later1 investor entered at this stage

  • Vista Equity Partners
Employees mapped 357 incl. 11 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇺🇸 United States50.5%
🇮🇳 India15.9%
🇬🇧 United Kingdom9.9%
🇨🇦 Canada7.1%
🇫🇷 France4.6%
Top 5 of 12 shown
Web traffic by country
39K monthly visits
across markets
🇺🇸 United States25.9%
🇹🇷 Turkey25.1%
🇮🇳 India10.3%
🇫🇷 France7.9%
🇬🇧 United Kingdom7.2%
Top 5 markets shown

Patents

Estimated portfolio value
$204k

3 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TripleLift on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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