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TripleLift

Marketing · New York City, United States · Founded 2012

TripleLift is a cutting-edge company in the programmatic advertising space, which means it uses automated technology to buy and sell online ads. The company operates at the intersection of creative design and media, offering innovative advertising solutions across various formats such as online video, Connected TV (CTV), display ads, branded content, and native ads. TripleLift serves a diverse range of clients, including top brands and advertisers who are looking to engage their audiences more effectively. The company is integrated with nearly all of the leading Demand-Side Platforms (DSPs), which are systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. This integration provides clients with easy access to engaging advertising experiences across different formats and platforms. The business model of TripleLift revolves around providing a marketplace for programmatic advertising. They make money by facilitating the buying and selling of ad space, taking a commission on each transaction. Additionally, they offer creative services that support ad campaigns from start to finish, ensuring that clients achieve measurable results with every campaign. TripleLift places a strong emphasis on privacy and transparency. They are committed to privacy-first advertising, which means they prioritize consumer privacy and ensure that their advertising practices are transparent and fraud-proof for advertisers. This commitment helps build trust with both consumers and clients. In summary, TripleLift is a forward-thinking company that leverages technology to deliver innovative, privacy-conscious advertising solutions. They serve top brands and advertisers, providing a wide range of ad formats and creative services to ensure successful ad campaigns. Keywords: programmatic advertising, creative design, media, online video, CTV, display ads, branded content, native ads, privacy-first, transparency.