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Trendyol

eCommerce & Marketplaces · Istanbul, Türkiye · Founded 2010

Turkey’s leading e-commerce and tech platform, backed by Alibaba, offering marketplace, logistics, and fintech services MoreLess

Trendyol is a leading e-commerce platform based in Turkey, catering to a diverse range of customers, including individuals and businesses. The company operates in the online retail market, offering a wide array of products such as fashion items, electronics, home goods, pet supplies, and more. Trendyol's business model is primarily based on a marketplace structure, where it connects buyers with various sellers, including well-known brands like Adidas, Nike, Samsung, and Apple, as well as smaller, local vendors.

Trendyol makes money through several revenue streams. Firstly, it charges sellers a commission on each sale made through its platform. This commission varies depending on the product category and the agreement with the seller. Secondly, Trendyol offers premium services like "Trendyol Elite," which provides benefits such as free shipping and exclusive discounts for a subscription fee. Additionally, the company generates revenue through advertising, allowing brands to promote their products on the platform.

The platform is known for its frequent promotions and discounts, which attract a large number of price-sensitive customers. Trendyol also offers a variety of payment options and a user-friendly interface, making it accessible to a broad audience. The company has invested heavily in logistics and customer service to ensure timely deliveries and a smooth shopping experience.

In summary, Trendyol is a comprehensive e-commerce platform that serves a wide range of customers by offering a vast selection of products and leveraging a marketplace business model to generate revenue through commissions, subscriptions, and advertising.

Keywords: E-commerce, Marketplace, Fashion, Electronics, Home Goods, Pet Supplies, Promotions, Logistics, Customer Service, Turkey.

Company overview

Trendyol company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2010
Headquarters
Istanbul, Türkiye
Employees
11,485
Open positions
26
Dealroom signal
75.2
Investment activity
2 companies · latest Apr 2022
Capital deployed
$597K
Preferred round
ACQUISITION
client focusb2bclient focusb2csub industryApparelsub industryAccessoriessub industryFootwearbusiness modelMarketplace & ecommerceindustryFashionsectorDirect-to-ConsumersectorBecame $1B as SubsidiarysectorWoman FounderindustryHome Living

Valuation & funding

Trendyol funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Aug 2021 $1.5B $17B Softbank Capital · ADQ · General Atlantic · SoftBank Vision Fund
SECONDARYOther financing Apr 2021 $350M $9.3B Alibaba
ACQUISITIONOther financing Jun 2018 $728M $750M Alibaba
SERIES DOther financing Sep 2014 $0 EBRD Venture Capital
SERIES COther financing Jul 2011 $25M $100M Tiger Global · Kleiner Perkins
SERIES BOther financing Nov 2010 Tiger Global
SERIES AOther financing Jul 2010 Tiger Global
Showing 7 recorded eventsUnlock the complete deal history →

Growth signals

Trendyol website traffic

Latest recorded traffic for Trendyol is 110M monthly website visits, down 8.3% over the last three months. Trendyol's team grew 10.6% over the past year.

Latest monthly visits110M 3-month web change-8.3% 1-year team growth+10.6%
Monthly website visits113 observations · Feb 2017–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Trendyol compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Trendyol's talent

Book a demo to see the people
Team profiled 110 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 17 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Trendyol's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 1 investor entered at this stage
Series B+ 9 investors entered at this stage

Global footprint

Where Trendyol has talent and traffic

Workforce by country
30 countries with
team presence
🇹🇷 Turkey94.7%
🇩🇪 Germany1.3%
🇳🇱 Netherlands1%
🇸🇦 Saudi Arabia0.8%
🇦🇪 United Arab Emirates0.7%
Top 5 of 30 shown

In the news

Latest news about Trendyol

Recent press, funding announcements, and product moves mentioning Trendyol — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Trendyol

An AI-synthesized read of the highest-engagement posts about Trendyol on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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