T
Trendyol
eCommerce & Marketplaces · Istanbul, Türkiye · Founded 2010
Turkey’s leading e-commerce and tech platform, backed by Alibaba, offering marketplace, logistics, and fintech services MoreLess
Trendyol is a leading e-commerce platform based in Turkey, catering to a diverse range of customers, including individuals and businesses. The company operates in the online retail market, offering a wide array of products such as fashion items, electronics, home goods, pet supplies, and more. Trendyol's business model is primarily based on a marketplace structure, where it connects buyers with various sellers, including well-known brands like Adidas, Nike, Samsung, and Apple, as well as smaller, local vendors.
Trendyol makes money through several revenue streams. Firstly, it charges sellers a commission on each sale made through its platform. This commission varies depending on the product category and the agreement with the seller. Secondly, Trendyol offers premium services like "Trendyol Elite," which provides benefits such as free shipping and exclusive discounts for a subscription fee. Additionally, the company generates revenue through advertising, allowing brands to promote their products on the platform.
The platform is known for its frequent promotions and discounts, which attract a large number of price-sensitive customers. Trendyol also offers a variety of payment options and a user-friendly interface, making it accessible to a broad audience. The company has invested heavily in logistics and customer service to ensure timely deliveries and a smooth shopping experience.
In summary, Trendyol is a comprehensive e-commerce platform that serves a wide range of customers by offering a vast selection of products and leveraging a marketplace business model to generate revenue through commissions, subscriptions, and advertising.
Keywords: E-commerce, Marketplace, Fashion, Electronics, Home Goods, Pet Supplies, Promotions, Logistics, Customer Service, Turkey.
Company overview
Trendyol company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Istanbul, Türkiye
- Employees
- 11,485
- Open positions
- 26
- Dealroom signal
- 75.2
- Investment activity
- 2 companies · latest Apr 2022
- Capital deployed
- $597K
- Preferred round
- ACQUISITION
Valuation & funding
Trendyol funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Aug 2021 | $1.5B | $17B | Softbank Capital · ADQ · General Atlantic · SoftBank Vision Fund | — |
| SECONDARYOther financing | Apr 2021 | $350M | $9.3B | Alibaba | — |
| ACQUISITIONOther financing | Jun 2018 | $728M | $750M | Alibaba | — |
| SERIES DOther financing | Sep 2014 | $0 | — | EBRD Venture Capital | — |
| SERIES COther financing | Jul 2011 | $25M | $100M | Tiger Global · Kleiner Perkins | — |
| SERIES BOther financing | Nov 2010 | Tiger Global | — | ||
| SERIES AOther financing | Jul 2010 | Tiger Global | — |
Growth signals
Trendyol website traffic
Latest recorded traffic for Trendyol is 110M monthly website visits, down 8.3% over the last three months. Trendyol's team grew 10.6% over the past year.
Hiring
Open positions at Trendyol
Current openings linked to this company in Dealroom.
Comparisons
Trendyol compared with similar companies
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Capital deployed
Trendyol investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Zest Cloud KitchensIstanbul, TürkiyeCloud kitchen solutions optimizing restaurant operations with scalable, cost-effective infrastructure
$8Mvaluation
DolapIstanbul, TürkiyeMobile-first marketplace for secondhand clothing
$4.8Mvaluation
Talent graph
Trendyol's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Trendyol has talent and traffic
team presence
In the news
Latest news about Trendyol
Recent press, funding announcements, and product moves mentioning Trendyol — open to read from the original sources.
Market sentiment
What the market is saying about Trendyol
An AI-synthesized read of the highest-engagement posts about Trendyol on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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