Tremor Video - Software Platform

About Tremor Video - Software Platform

Tremor Video operates as the demand-side platform (DSP) within Nexxen, a comprehensive, unified advertising technology company. Founded in 2005 by Jesse Chenard and Jason Glickman, the original Tremor Video established itself as a provider of video advertising solutions. The company's trajectory significantly shifted in August 2017 when its DSP division was acquired by Taptica, a mobile advertising platform, for $50 million. This acquisition was a key milestone in a series of strategic consolidations; Taptica later rebranded as Tremor International in 2019, and subsequently as Nexxen in 2023, integrating various acquired ad-tech entities like Amobee and Unruly under a single brand.

The business operates as a crucial component of Nexxen's end-to-end platform, focusing on the buy-side of programmatic advertising. It serves advertisers and agencies by providing technology to purchase and optimize video advertising campaigns across a multitude of screens, with a specialization in Connected TV (CTV). Clients, which range from small businesses to major brands like Amazon, utilize the platform to execute targeted ad placements. Revenue is generated by providing managed and self-service access to this platform, enabling clients to deliver brand messages to specific audiences. A redesign of the DSP was credited with significantly reducing campaign setup times and doubling the self-service side of the business.

The Tremor Video DSP, now part of the Nexxen DSP, offers a technology stack engineered for video optimization and attribution. It allows advertisers to manage and refine their ad buys across various digital environments, including in-stream and in-app video. A core feature is its use of advanced and exclusive data, including automatic content recognition (ACR) data, to enhance audience targeting and campaign effectiveness. The platform is designed to provide transparency and control, leveraging auto-optimization solutions to maximize results for ad buyers. Following its acquisition by Taptica, the DSP's reach expanded by integrating with numerous supply-side platforms (SSPs), including Google Ad Manager, Rubicon Project, and Twitter/MoPub, to offer clients broader access to brand-safe video inventory.