COMPANY PROFILE

TradeKing

Explore full profile

Online broker for stocks and options

Fort Lauderdale, United StatesFounded 2005Fintech

Valuation $100–500M Latest valuation · 2016

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About TradeKing

Ally Financial Inc. operates as a leading digital financial services company, providing a wide range of financial products and services to both individual consumers and businesses. The company primarily serves clients in the United States, offering services such as online banking, auto financing, mortgage lending, and investment options through its subsidiary, Ally Invest. Ally Financial operates in the highly competitive financial services market, focusing on leveraging technology to offer user-friendly and efficient financial solutions.

Read full description

The business model of Ally Financial revolves around generating revenue through interest income from loans and mortgages, fees from investment services, and other financial products. The company aims to provide a seamless digital experience, making it easier for customers to manage their finances online.

Ally Financial targets a diverse range of clients, including individual consumers looking for personal banking and investment solutions, auto dealers seeking financing options, and businesses in need of lending products. The company has built a reputation for its customer-centric approach, offering competitive rates and a variety of financial tools to help clients achieve their financial goals.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2005
Headquarters: Fort Lauderdale, United States
Employees: 18
Open positions: None listed
Dealroom signal: 59.3/100
Industry: Fintech
Sub-industry: Wealth Management
Sector: Fintech, Trading, Risk Management, Messaging, Banking, Monitoring, Streaming, DNA, Investing, Brokerage, Genetics and genomics, App
Client focus: b2b
Investment activity: 1 company, latest May 2012
Capital deployed: —
Preferred round: MERGER
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning TradeKing.

See all news

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Apr 2016	$275M	$275M	Undisclosed	—
LATE VCEquity / VC	Jul 2012	$10M	$40M	Velocity Capital Fintech Ventures	—

Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

TradeKing website traffic

Latest recorded traffic for TradeKing is 100 monthly website visits, down 16.7% over the last three months. TradeKing's team grew 0% over the past year.

Latest monthly visits100 3-month web change-16.7% 1-year team growth0%

Monthly website visitsJun 2015–Oct 2025

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
FXFXCMWorld-wide provider of foreign exchange trading	New York City, United States	Acquired	1,023	—	—
IOiOptionOffering profit-boosting opportunities	Nicosia Municipality, Cyprus	Operational
MIMindtreeInsurance Software Solutions \| Mindtree	Warren, United States	Acquired
COCorvilProvides monitoring and risk mitigation solutions for IT industry	New York City, United States	Acquired
AFAVA FinancialForex Trading \| CFD Trading \| AvaTrade Online Trading	Dublin, Ireland	Operational
TRTradeoPowerfully simple online trading platform and brokerage that makes it possible for anyone to invest in financial markets	Tel Aviv-Yafo, Israel	Operational
AVAvatradeA pioneer in forex trading	Ireland	Acquired
BSBanc de SwissBDSwiss - Banc de Swiss Binary Options Trading	Frankfurt, Germany	Operational