COMPANY PROFILE

Zecco

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Low cost stock trades and low cost options trades

San Francisco, United StatesFounded 2005Fintech

Valuation $100–500M Latest valuation · 2007

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Zecco

Zecco.com is an online brokerage platform that provides commission-free stock trading, options trading, and a suite of financial education tools. The company primarily serves individual investors looking to manage their own investment portfolios without the high costs typically associated with traditional brokerage firms. Operating in the financial services market, Zecco.com leverages a digital-first approach to attract tech-savvy clients who prefer online and mobile trading solutions. The business model is based on generating revenue through various channels, including premium account features, margin lending, and interest on uninvested cash balances. Additionally, Zecco.com offers educational resources to help clients make informed investment decisions, thereby enhancing customer engagement and retention. The platform's user-friendly interface and cost-effective trading solutions make it a popular choice among retail investors.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2005
Headquarters: San Francisco, United States
Employees: 29
Open positions: None listed
Dealroom signal: 68.6/100
Industry: Fintech
Sub-industry: Wealth Management
Sector: Fintech
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Zecco.

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
MERGER✓Other financing	May 2012	$0	—	TradeKing	—
SERIES B✓Equity / VC	Nov 2007	$25M	$100M	Marcel Boekhoorn · Velocity Capital Fintech Ventures · Willem Willemstein · Morten Lund	—

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Growth signals

Zecco website traffic

Latest recorded traffic for Zecco is 270 monthly website visits, down 93.4% over the last three months. Zecco's team grew 3.6% over the past year.

Latest monthly visits270 3-month web change-93.4% 1-year team growth+3.6%

Monthly website visitsMar 2016–Mar 2025

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