COMPANY PROFILE

Traction Guest

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Leading developer of cloud-based visitor management systems (vms), making hosting effortless, memorable, and safe

Burnaby, CanadaFounded 2015Other B2B Software

Valuation $50–100M Last recorded · 2019

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Traction Guest

Traction Guest is a leading provider of enterprise visitor management solutions designed to enhance security, compliance, and operational efficiency. The company serves a diverse range of clients including hospitals, healthcare companies, and pharmaceutical firms, operating primarily in the IT and services market. Traction Guest's business model revolves around a Software-as-a-Service (SaaS) platform that offers customizable features to meet the specific needs of each client. The platform generates revenue through subscription fees, which vary based on the level of customization and the number of users. Key features include capturing e-signatures, setting up document expiration dates, adding safety or training videos to visitor flows, and enabling replay and tracking of video views. The company also provides real-time incident updates and maintenance status messages through integrations with platforms like Slack. Traction Guest's global presence and commitment to customer satisfaction have positioned it as a leader in the visitor management space.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2015
Headquarters: Burnaby, Canada
Employees: 88
Open positions: None listed
Dealroom signal: 60.7/100
Industry: Real Estate, Enterprise Software
Sector: Other B2B Software, Analytics, Security, Facility Management, B Corp
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
BUYOUT✓Exit	Dec 2021	$0	—	PSG	↗
SERIES A✓Equity / VC	Jun 2019	$13M	$51M	Salesforce Ventures · Bessemer Venture Partners	—

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Growth signals

Traction Guest website traffic

Latest recorded traffic for Traction Guest is 21K monthly website visits, down 27.6% over the last three months. Traction Guest's team grew 144.4% over the past year.

Latest monthly visits21K 3-month web change-27.6% 1-year team growth+144.4%

Monthly website visitsMar 2018–Jul 2026

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