TRACT

TRACT is a sustainability performance measurement platform specifically designed for the agriculture and food industry, operating on a Software-as-a-Service (SaaS) business model. The company was formally established in 2022 by co-founders including Roel van Poppel, who was seconded from Olam Group and served as the initial CEO. The platform was a result of a collaborative effort involving over 30 companies, with initial funding and talent provided by agrifood giants Archer Daniels Midland Company (ADM), Cargill, Louis Dreyfus Company (LDC), and Olam. This initiative was driven by the increasing public and legislative pressure for greater transparency and sustainability in food supply chains.

In January 2024, Allison Kopf, an experienced ag-tech entrepreneur recognized by Forbes 30 Under 30, took over as CEO. Her background includes founding the cultivation management platform Artemis, which was later acquired by IUNU. Under her leadership, TRACT secured $11.2 million in a new funding round in November 2024, which brought in new investors like The Working Capital Fund and Rabo Investments, the investment arm of Rabobank, alongside continued support from its founding shareholders. This funding is intended to accelerate the platform's growth, particularly in tracking Scope 3 emissions, analyzing farmer income, and ensuring compliance with new EU regulations such as the EUDR and CSDDD.

The Amsterdam-based company provides a centralized platform for businesses to manage, measure, and share sustainability data across their supply chains. It addresses the significant challenge of fragmented and complex sustainability data by providing aligned methodologies and consistent metrics across multiple product categories. This allows clients, which range from suppliers to buyers in the food and agriculture sector, to visualize their supply chains, identify risks, and streamline sustainability reporting. The platform offers features for end-to-end traceability, risk assessment, and data sharing, which helps users comply with regulations and meet their own sustainability targets. Initially launching with traceability for coffee and palm, TRACT plans to expand to other categories like soy, cocoa, and cotton, and cover sustainability areas including deforestation, carbon emissions, and human rights risks like child labor and living income.

Keywords: sustainability measurement, agrifood technology, supply chain transparency, SaaS platform, traceability, ESG reporting, carbon emissions tracking, EUDR compliance, sustainable agriculture, impact investing