Oritain

About Oritain

Oritain is a global leader in the field of forensic and data science, specializing in verifying the origin of products and raw materials. Originating from New Zealand, the company now partners with some of the world's largest and most valuable brands to support their Environmental, Social, and Governance (ESG) commitments, reduce the risk of fraud and unethical practices, and protect their reputations.

Oritain operates in a variety of industries, including cotton & fashion, red meat, fish, and honey. They use scientific methods to test products and build a robust database over time to verify the origin of these goods. For instance, they help cotton brands, mills, retailers, and manufacturers prove the origin of their material throughout the supply chain, from field to factory to store. They also test actual red meat products to know where they come from.

In the fish industry, Oritain addresses the problem of mislabeling, which is a form of food fraud. They also protect the reputation of New Zealand's iconic Mānuka Honey, ensuring that consumers are getting the genuine product for which they pay a premium.

Oritain's business model is based on providing proof of origin services to businesses. They make money by charging these businesses for their services, which help reduce risk, build trust, and protect reputations.