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COMPANY PROFILE

Tracer (Formerly AppDetex)

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AppDetex has developed leading-edge domain registration and management software

Boise, United StatesFounded 2011Cybersecurity
Valuation $0–100M Latest valuation · 2021
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tracer (Formerly AppDetex) and the history behind them.

About Tracer (Formerly AppDetex)

Appdetex specializes in online brand protection, focusing on identifying and eliminating threats to brand integrity across digital platforms. Operating in the cybersecurity and brand protection market, Appdetex serves a diverse range of clients including major corporations and e-commerce businesses that rely heavily on their digital presence. The company's business model revolves around providing comprehensive solutions that detect and remove counterfeit apps, fraudulent listings, and other forms of online brand abuse. Appdetex generates revenue through subscription-based services and customized solutions tailored to the specific needs of its clients. By leveraging advanced technology and a multi-layered defense strategy, Appdetex helps businesses maintain customer trust, increase sales, and protect their brand equity in an increasingly digital marketplace.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Boise, United States
Employees
163
Open positions
None listed
Dealroom signal
61.6/100
Industry
Security
Sub-industry
Device security & Antivirus
Sector
Intellectual Property, Risk Management, Cybersecurity
Client focus
b2b
Links
WebsiteLinkedInX

Latest news

Press, funding announcements and product moves mentioning Tracer (Formerly AppDetex).

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Jan 2021 $12M $49M First Analysis · Baird Capital · EPIC Ventures · Origin Ventures —
SERIES B✓Equity / VC Mar 2019 $10M $40M EPIC Ventures · Origin Ventures · First Analysis —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Tracer (Formerly AppDetex) website traffic

Latest recorded traffic for Tracer (Formerly AppDetex) is 160 monthly website visits, down 95% over the last three months. Tracer (Formerly AppDetex)'s team declined 8.4% over the past year.

Latest monthly visits160 3-month web change-95% 1-year team growth-8.4%
Monthly website visitsOct 2017–May 2024
Explore monthly traffic historyTrack growth over time and compare with peersBook a demo
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Protection Group InternationalPGI specialise in the secure protection of assets: human, physical, legal, intellectual property, financial and operational Bristol, United Kingdom Operational 115 — —
ZimperiumZimperium provides enterprise mobile threat defense Dallas, United States Acquired
SkycureProtects businesses from mobile cyber attacks by predicting, preventing, and detecting physical, malware, network, and vulnerability exploits Tel Aviv-Yafo, Israel Acquired
GATEConverts eWallet balances into single-use, unique 16-digit card numbers for universal merchant acceptance. Jericho, United States Closed
Oakley NetworksSpecialized network security software for managing insider threat risks Salt Lake City, United States Acquired
PreemptSecures all workforce identities everywhere San Francisco, United States Acquired
Group-IBA leading provider of high-fidelity adversary tracking and threat detection systems, anti-APT and online fraud prevention solutions Singapore, Singapore Operational
MoqomIdentity, authentication and security of mobile payments Dublin, Ireland Closed
Showing 8 of the closest matchesCompare every metric →

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • EPIC Ventures
  • Origin Ventures

Series A1 investor entered at this stage

  • First Analysis

Series B and later2 investors entered at this stage

  • Robert W. Baird & Co.
  • Baird Capital

Talent

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Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States50%
🇵🇹 Portugal47.8%
🇪🇸 Spain1.1%
🇬🇧 United Kingdom1.1%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tracer (Formerly AppDetex) on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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