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TouchOfModern
eCommerce & Marketplaces · San Francisco, United States · Founded 2010
TouchOfModern is an online shopping spot offering a range of designer lifestyle products from furniture to fashion. MoreLess
Touch of Modern is a leading ecommerce platform that caters to male millennial tastemakers by offering cutting-edge products in tech, decor, fashion, and more. The company focuses on providing unique and new-to-market items that are not easily found at traditional retailers. With more than 250 new items added daily, Touch of Modern ensures a constantly refreshed inventory that appeals to its target demographic. The business operates in the ecommerce market and employs a direct-to-consumer model, making money through the sale of these exclusive products at significant discounts, often up to 70% off retail prices. Founded in 2012 and headquartered in the United States, Touch of Modern has grown rapidly, earning recognition as one of the 500 fastest-growing private companies in America by the Inc. 5000 for two consecutive years. The company serves a niche market of modern men looking for innovative and stylish products, making it a go-to destination for those seeking to stay ahead of trends.
Keywords: ecommerce, tech, decor, fashion, modern men, unique products, discounts, millennial tastemakers, innovation, direct-to-consumer
Company overview
TouchOfModern company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2010
- Headquarters
- San Francisco, United States
- Employees
- 87
- Open positions
- None listed
- Dealroom signal
- 75.9
Valuation & funding
TouchOfModern funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jun 2014 | $14M | $56M | Silicon Valley Bank · Floodgate · Lucas Venture Group · Great Oaks Venture Capital | — |
| SERIES A✓Equity / VC | Jul 2013 | $3M | $12M | Floodgate · Hillsven Capital | — |
| SERIES A✓Equity / VC | Mar 2013 | $3M | $12M | Floodgate · Hillsven Capital | — |
| SEED✓Equity / VC | May 2010 | $0 | — | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $17M | 0% | 87 |
| 2025 | $17M | 0% | 86 |
| 2024 | $17M | 0% | 79 |
| 2023 | $17M | 0% | 87 |
| 2022 | $17M | 0% | 89 |
| 2021 | $17M | 0% | 113 |
| 2020 | $17M | — | 131 |
Growth signals
TouchOfModern website traffic
Latest recorded traffic for TouchOfModern is 240K monthly website visits, down 46.7% over the last three months. TouchOfModern's team grew 1.2% over the past year.
Comparisons
TouchOfModern compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 HipvanWorks with the best independent designers to bring you well-designed products |
Singapore, Singapore | Operational | 43 | $4.4M | $13M |
 Trash to TreasureBuy and sell fashion products |
Amsterdam, Netherlands | Closed | |||
 LesaraE-commerce platform for non-branded consumer products |
Berlin, Germany | Operational | |||
 Benchmade ModernA hybrid online/in-store experience |
San Francisco, United States | Operational | |||
 WyKayAn independent website and app that helps people tons of time and money by doing the required research of online vendors for all products |
New York City, United States | Operational | |||
 Zone A/SZone A/S is a supplier of interior products for home ware, furniture and lifestyle stores |
Løgstrup, Denmark | Acquired | |||
 HollarGoods and deals from just $1 |
Santa Monica, United States | Acquired | |||
 LuxDecoOnline destination enabling people to discover and buy luxury home furnishings |
London, United Kingdom | Operational |
Talent graph
TouchOfModern's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where TouchOfModern has talent and traffic
team presence
In the news
Latest news about TouchOfModern
Recent press, funding announcements, and product moves mentioning TouchOfModern — open to read from the original sources.
Market sentiment
What the market is saying about TouchOfModern
An AI-synthesized read of the highest-engagement posts about TouchOfModern on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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