COMPANY PROFILE

Tomato Jos

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Helping smallholder farmers become expert tomato growers to serve local markets

Keffi, NigeriaFounded 2014Food

Valuation $50–100M Last recorded · 2024

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Tomato Jos

Tomato Jos is an agricultural production company that believes in the power of farming and local processing to transform Nigeria's food industry. The company is built on the idea of making a high-quality tomato paste accessible to the local market, produced from locally grown tomatoes.

The business model is centered around empowering smallholder farmers by providing them with improved seedlings, technical assistance, and a guaranteed market for their produce. This approach ensures a steady supply of high-quality raw materials for the company's processing plant while also improving the livelihoods of the farmers.

Tomato Jos operates in the fast-moving consumer goods (FMCG) market in Nigeria, with a focus on the tomato paste segment. The company's primary customers are households and food businesses that use tomato paste as a staple ingredient in their cooking. The company makes money by selling its branded tomato paste, "Tomato Jos", through various distribution channels, including wholesale and retail outlets.

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At a glance

Status: Operational
Founded: 2014
Headquarters: Keffi, Nigeria
Employees: 102
Open positions: None listed
Dealroom signal: 67.4/100
Industry: Food
Sub-industry: AgriTech
Sector: Food, Farming, Sustainable Development Goals, Climate Tech, Hard Tech, Woman Founder
Client focus: b2b
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
DEBT✓Debt	May 2026	$2M	—	Aduna Capital	↗
LATE VC✓Equity / VC	Mar 2024	$12M	$49M	Undisclosed	↗

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Growth signals

Tomato Jos website traffic

Latest recorded traffic for Tomato Jos is 5.9K monthly website visits, up 96.7% over the last three months. Tomato Jos's team declined 6.4% over the past year.

Latest monthly visits5.9K 3-month web change+96.7% 1-year team growth-6.4%

Monthly website visitsDec 2018–Jul 2026

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