TiendAnimal

About TiendAnimal

Tiendanimal is an omnichannel retailer specializing in pet products, operating through both online channels and a network of physical stores. Founded in 2006 in Málaga, Spain, by animal enthusiasts Jorge Goldberg and José Antonio Alarcón, the company began as a purely online venture. The founders' goal was to address a gap in the market for a wider variety of high-quality pet products at affordable prices, coupled with professional customer service and fast delivery.

Initially an e-commerce platform, Tiendanimal experienced significant growth, leading to the opening of its first brick-and-mortar store in Málaga in 2013. This marked the beginning of its omnichannel strategy, blending online sales with a physical retail presence. The company's expansion was notably accelerated following a 2014 investment from private equity firm Miura Private Equity, which acquired a 51% stake. This partnership fueled a business transformation plan, focusing on expanding the store network and consolidating its online leadership. By 2019, the company's revenue grew to €113 million, a significant increase from €27 million in 2014. In January 2020, the Peruvian business group Emefin acquired a majority stake from Miura, a move intended to support Tiendanimal's continued growth and international expansion. Later that year, Tiendanimal merged with Kiwoko to form the Iskaypet Group, creating a dominant force in the pet supplies sector on the Iberian Peninsula.

Tiendanimal offers an extensive catalog of over 30,000 products for a wide range of pets, including dogs, cats, birds, rodents, fish, and reptiles. Its product categories include food, health and hygiene products, toys, accessories, and apparel. The company also features its own exclusive brands. In addition to retail products, Tiendanimal has expanded its services to include veterinary clinics (Clinicanimal), grooming salons, and pet adoption services in collaboration with local animal shelters. The business operates on a multi-channel model, with e-commerce sites serving Spain, Portugal, France, and Italy, and over 127 physical stores across Spain and Portugal as of early 2025. Their stores are designed to provide a comprehensive experience, allowing customers to shop with their pets. Tiendanimal's online platform has evolved into a marketplace, expanding its product catalog significantly by partnering with numerous vendors.