Thismoment

About Thismoment

Thismoment operated as a marketing technology firm, providing a platform for major global brands to manage and distribute digital content. The company was founded in 2008 by Vince Broady, who served as CEO, along with Ankarino Lara and S. Scott Bedard. Broady brought extensive experience from his time as a co-founder of the gaming site GameSpot and as a senior executive at CNET and Yahoo, where he managed large-scale media and entertainment properties.

The firm's core business revolved around its software-as-a-service (SaaS) platform, initially called the Distributed Engagement Channel (DEC) and later rebranded as Thismoment Content Cloud. This platform was designed for enterprise-level clients, including major companies like Coca-Cola, Levi's, Kia Motors, and Sephora. Revenue was generated by providing these large corporations with tools to curate, manage, and deploy content across various digital touchpoints, such as social media, brand websites, and mobile applications.

The Content Cloud platform enabled marketers to source both professionally created assets and user-generated content (UGC) from channels like Instagram, YouTube, and Twitter. A key feature was its ability to automate the monitoring, moderation, and rights-management process for UGC, mitigating legal risks for brands. Marketers could then blend this earned media with their own branded content to create dynamic "playlists" or digital experiences tailored to specific audiences. The platform also offered integration capabilities with other enterprise systems like digital asset management (DAM), CRM, and analytics tools, positioning itself as a central hub within a company's marketing technology stack.

Over its history, Thismoment achieved several milestones, including the acquisition of Position2 Brand Monitor in 2012 to enhance its social media listening and engagement capabilities. The company secured significant venture capital funding, including a $22 million Series C round in 2012 and a $17.6 million Series D round in 2014, with investors like Trident Capital and Sierra Ventures backing its growth. These funds were aimed at international expansion and further development of the platform. The company's journey began with a consumer-focused media sharing service before pivoting to the enterprise software model that defined its main operational period.